Job Title: Google Ads Specialist – Performance Marketing
Job Summary
We are seeking an experienced Google Ads Specialist to drive lead generation and maximize ROI through high-performing PPC campaigns. The candidate should possess strong optimization skills and experience managing substantial advertising budgets.
Responsibilities
- Plan and execute Google Ads campaigns.
- Manage monthly advertising budgets effectively.
- Optimize campaign performance using audience targeting and bidding strategies.
- Track conversions, ROAS, CPA, CTR, and CPC.
- Conduct keyword expansion and negative keyword optimization.
- Develop compelling ad copies.
- Analyze campaign performance and recommend improvements.
- Prepare detailed client performance reports.
- Stay updated with Google Ads features and industry trends.
Required Qualifications
- 2–5 years of Google Ads experience.
- Google Ads Certification.
- Experience with Google Analytics 4 and GTM.
- Strong Excel skills.
- Excellent analytical and problem-solving abilities.
Preferred Skills
- Performance Max
- Remarketing
- Display Campaigns
- YouTube Ads
- Shopping Campaigns
- Lead Generation
- Landing Page Optimization
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
Work Location: In person
