Job Title: Meta Ads Specialist
Company: Unified Socho
Location: Surat, Gujarat (Work from Office)
Job Type: Full-Time
Working Hours: 10:00 AM – 7:00 PM
Salary: Based on experience, skills, and portfolio
About the Role
Unified Socho is looking for a performance-driven Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Meta platforms. The ideal candidate should have hands-on experience with Facebook and Instagram Ads, a strong understanding of campaign strategy, audience targeting, and performance optimization, and a passion for delivering measurable results for clients.
Experience Required
- Minimum 1 to 2 years of proven experience in running Meta Ads campaigns.
- Experience in a Digital Marketing Agency is preferred.
- Candidates must have a portfolio or case studies showcasing campaign performance and results.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Facebook and Instagram (Meta Ads).
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Monitor campaign performance and optimize ads to improve ROI, conversions, and lead quality.
- Perform A/B testing on creatives, copy, audiences, and campaign objectives.
- Manage campaign budgets efficiently to maximize results.
- Generate leads, website traffic, sales, and brand awareness campaigns based on client objectives.
- Track campaign performance using Meta Ads Manager, Meta Pixel, and other analytics tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with Graphic Designers, Content Writers, and Social Media Marketers to create high-performing ad creatives.
- Stay updated with Meta platform updates, advertising policies, and industry trends.
Required Skills
- Strong expertise in Meta Ads Manager.
- Campaign Objectives
- Audience Targeting
- Custom & Lookalike Audiences
- Meta Pixel
- Conversion Tracking
- Budget Planning
- Lead Generation Campaigns
- Remarketing Strategies
- Ability to analyze campaign performance and make data-driven decisions.
- Knowledge of Google Analytics (basic understanding is an advantage).
- Strong analytical, problem-solving, and reporting skills.
- Excellent communication and time-management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Meta Blueprint Certification is an added advantage.
- Experience managing multiple client accounts in a digital marketing agency.
- Knowledge of landing page optimization and conversion rate optimization (CRO) is a plus.
What We're Looking For
- Results-oriented and performance-focused mindset.
- Ability to manage multiple campaigns simultaneously.
- Strong attention to detail and analytical thinking.
- Self-motivated, proactive, and eager to stay updated with digital advertising trends.
- Ability to work collaboratively in a fast-paced agency environment.
Why Join Unified Socho?
- Work on diverse brands across multiple industries.
- Opportunity to manage high-impact advertising campaigns.
- Collaborative and growth-focused work environment.
- Continuous learning and exposure to the latest digital marketing strategies.
Interested candidates can share their updated resume along with their portfolio, campaign case studies, or screenshots of campaign performance .
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
