About The Neu Wave
The Neu Wave is a premium slow-fashion brand creating handcrafted, embroidered pieces for customers across the US, UK, Europe, Australia, and beyond.
Every product is made with exceptional craftsmanship, and we're building a global brand—not just selling clothes.
We're looking for a growth-focused marketer who understands that great marketing is measured by profitable sales, not vanity metrics.
The Opportunity
This is not a typical social media job.
You'll own the complete growth marketing function—from paid advertising and content strategy to customer acquisition and conversion optimization.
If you enjoy solving growth challenges, analyzing data, creating content that converts, and scaling premium brands, we'd love to meet you.
What You'll OwnPerformance Marketing
You'll be responsible for planning, launching, and optimizing campaigns across:
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Google Ads (basic knowledge required)
Your responsibilities include:
- Building profitable customer acquisition campaigns
- Managing advertising budgets responsibly
- Improving ROAS while controlling CAC
- Scaling winning campaigns using data
- Audience research & targeting
- Creative testing (A/B Testing)
- Retargeting campaigns
- Meta Pixel & Conversion API
- Funnel optimization
- Daily campaign monitoring and reporting
What Matters Most
We're not looking for someone who simply spends ad budgets.
We're looking for someone who understands:
- How to generate profitable sales
- How to increase ROAS consistently
- When not to spend money
- How to reduce wasted ad spend
- How to scale campaigns without sacrificing profitability
We value commercial thinking over vanity metrics.
Social Media & Content
You'll manage our presence across:
- Instagram
- Facebook
- TikTok
- Pinterest (Bonus)
Responsibilities include:
- Monthly content planning
- Content calendar management
- Daily posting
- Caption writing
- Community management
- Trend research
- Competitor analysis
- Performance reporting
Content Creation
Fashion is visual - and storytelling is everything.
You'll create engaging short-form content around:
- Behind-the-scenes
- Hand embroidery process
- Product making
- Packaging
- Team & office culture
- Styling videos
- Product showcases
- Trend-based Reels
- TikTok videos
You'll edit content using:
- CapCut
- Canva
- Premiere Pro (Bonus)
You'll also repurpose one shoot into multiple high-performing content formats.
Professional campaign shoots and model shoots are handled externally. Your focus will be maximizing everyday brand content.
Shopify & E-commerce
You'll work closely with our website to improve conversions by:
- Updating Shopify content
- Improving product pages
- Suggesting landing page improvements
- Increasing website conversion rates
- Supporting email marketing
- Improving customer journey
- Coordinating influencer collaborations
International Fashion Marketing
Since most of our customers are international, you should understand:
- Premium fashion branding
- Luxury consumer behaviour
- Creative storytelling
- Seasonal campaign planning
- International audience targeting
- Customer acquisition & retention
- Performance-driven brand building
Reporting & Analytics
Every week, you'll track and present insights on:
- Revenue
- ROAS
- CAC
- CTR
- CPC
- CPM
- CPA
- Conversion Rate
- Website Traffic
- Add-to-Cart
- Checkout Initiated
- Best-performing campaigns
- Winning creatives
- Growth opportunities
- Next week's action plan
Skills We're Looking For
- Meta Ads Manager
- Facebook & Instagram Ads
- TikTok Marketing
- Basic Google Ads
- Shopify
- Canva
- CapCut
- ChatGPT & AI tools
- GA4 (Basic)
- Copywriting
- Fashion content creation
- Strong communication skills
- Analytical thinking
- Creative problem-solving
You'll Stand Out If You...
- Think like a business owner
- Take ownership without being asked
- Love analysing numbers as much as creating content
- Understand that revenue matters more than likes
- Make decisions backed by data
- Enjoy experimenting and learning
- Want to help build an international fashion brand from the ground up
Bonus Skills
- Influencer Marketing
- Email Marketing
- Pinterest Marketing
- SEO Basics
- Fashion Photography
- AI-powered content creation
- Experience with international D2C fashion brands
Growth Path
This isn't just another marketing job.
Top performers will have the opportunity to grow into a Marketing Manager role with:
- Higher ownership
- Performance-based incentives
- Leadership opportunities
- Responsibility for marketing strategy
- Opportunity to build and lead a marketing team
How to Apply
Please share:
- Your Resume
- Portfolio (if available)
- Links to Instagram, TikTok, or Facebook accounts you've managed
- Meta Ads campaign results or case studies (if available)
- Google Ads experience (if any)
- 2–3 Reels or short-form videos you've edited
If you love fashion, enjoy solving growth challenges, and want to build a globally recognized brand, we'd love to hear from you.
Work Location: In person
