Key Responsibilities
1. Develop and implement regional annual marketing plans aligned with the national brand strategy, supporting the commercial success of new and existing products within the region.
2. Devise region-specific marketing initiatives tailored to local conditions, lead the local team in implementation, and supervise effectiveness. This includes but is not limited to formulating local marketing strategies, organizing local marketing events, planning media placements, and collaborating with media outlets and KOLs.
3. Integrate resources from headquarters, regions, and clients, drive project delivery through co-marketing and other approaches, and be accountable for the regional influence of the brand and products,
4. Establish differentiated local communication channels and resource networks, including but not limited to local social media accounts, local industry circles, media outlets, and KOLs, to strengthen the brand’s long-term influence in the region.
Experience:
1. Bachelor’s degree or above; at least 10 years of relevant marketing experience, including more than 5 years in the consumer electronics or retail industry, with a deep understanding of the local market.metrics.
2. Excellent integrated marketing capabilities; familiar with media buying and KOL / influencer partnerships; able to independently develop marketing plans; experience in large-scale marketing projects is a plus.
3. Strong project execution, negotiation, and cross-departmental communication & coordination skills; highly responsible and able to work under pressure.
4. English as a working language; proficient in the local language.
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
- Commuter assistance
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
