Location: Lucknow / Jaipur / Bangalore / Hyderabad
Reports to: National Sales Manager
Team: Cluster Sales Managers Relationship managers
Function: City P&L, Sales Execution, Channel Development
As the State Sales Manager, you will set up the organization’s offline secured lending business (Home Loans, LAP, Micro Lap, MSME LAP) in Delhi NCR Region, driving disbursal growth through a hybrid of digital app leads and on-ground sourcing through connectors and doing disbursals through partnerships with Banks, NBFC, HFCs.
You will manage a State-level P&L, build a high-performing sales team, and develop a strong referral network to drive lead-to-disbursal efficiency. Build and manage relationships with multiple lending partners.
This is a field-intensive, high-ownership role at the core of our distribution strategy.
- Own and deliver monthly disbursal targets for the city
- Drive lead conversion from App and open-market referrals
- Track and improve lead-to-login and login-to-disbursal funnel metrics
- Lead a team of Cluster Sales Managers (2-5) and manage 10–15 Relationship managers
- Hire, train, and mentor team members for performance and compliance
- Monitor productivity and enforce reporting, MIS hygiene, and follow-ups
- Build and manage a network of local referral partners, brokers, and connectors
- Partner with local influencers, developers, and agents to widen lead funnel
- Work closely with bank/NBFC counterparts to drive file movement and disbursals
- Liaise with central ops, credit and product for escalations and TATs
- 5–8 years in secured lending (HL/LAP) with NBFC/HFC
- Exposure to small-ticket, affordable segment and on-ground channel management
- Prior experience leading city/branch-level sales teams in housing finance
- Monthly HL & LAP Disbursals
- Lead-to-Login and Login-to-Disbursal ratios
- DSO productivity and Sales Manager team performance
- Referrer activation and cost of acquisition
- Entrepreneurial P&L ownership for a city business
- Opportunity to scale with a fast-growing digital lending platform
- Competitive pay + incentive + ESOP structure
