The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and market execution across the assigned territory. This is a hands-on role focused on primary & secondary sales, distributor management, and frontline execution, critical to scaling a fast-growing consumer brand. FMCG Background is needed.
Key Responsibilities
- Achieve monthly and quarterly sales targets (primary & secondary)
- Appoint, manage, and develop distributors / stockists
- Expand numeric & weighted distribution
- Drive sell-through, visibility, and SKU mix across outlets
- Execute trade schemes, promotions, and new launches
- Lead and coach Sales Executives / Officers
- Ensure timely collections and distributor hygiene
- Track competition activity and share market insights
Pay: ₹60,000.00 - ₹90,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
