Company: Quantum Quill
Location: Gurugram
Experience Required: Minimum 2 Years (Hands-on Performance Marketing Experience)
Employment Type: Full-Time
About Quantum Quill
An online marketing agency that delivers high-quality and measurable results. We partner with startups, and small and medium businesses, to build a strong brand presence online. It is an AI-powered Business Growth & Revenue Transformation company that helps businesses generate measurable growth through Performance Marketing, AI Automation, Business Strategy, and CEO Authority Building.
We don't just run ads we build growth systems that help businesses acquire customers, increase revenue, and scale profitably.
About the Role
We are looking for a highly analytical and result-oriented Performance Marketing Specialist with at least 2 years of hands-on experience managing paid advertising campaigns.
The ideal candidate should have practical experience planning, launching, optimizing, and scaling campaigns across Google Ads and Meta Ads. The role requires someone who is data-driven, proactive, and focused on delivering measurable business results.
If you enjoy improving campaign performance, reducing acquisition costs, and driving revenue growth, we'd love to hear from you.
Key Responsibilities Performance Marketing
- Plan, execute, and optimize Google Ads campaigns.
- Plan, execute, and optimize Meta Ads (Facebook & Instagram).
- Create lead generation, sales, website traffic, remarketing, and awareness campaigns.
- Manage campaign budgets efficiently.
- Monitor and improve campaign performance daily.
- Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Increase Return on Ad Spend (ROAS).
- Perform A/B testing for ads, creatives, audiences, and landing pages.
- Build audience segmentation and remarketing campaigns.
- Conduct keyword research and competitor analysis.
Analytics & Tracking
- Configure and manage Google Analytics 4 (GA4).
- Set up and manage Google Tag Manager (GTM).
- Implement conversion tracking across websites and landing pages.
- Analyze campaign performance using data.
- Prepare weekly and monthly performance reports.
- Create dashboards using Looker Studio.
- Identify growth opportunities through analytics.
Landing Page Optimization
- Collaborate with designers and developers to improve landing pages.
- Optimize conversion rates through A/B testing.
- Recommend improvements for forms, CTAs, and user experience.
- Work closely with the content team to improve ad copy and landing page messaging.
Strategy & Planning
- Develop campaign strategies based on client objectives.
- Identify new growth opportunities across digital channels.
- Recommend budget allocation based on campaign performance.
- Present insights and optimization recommendations to internal teams.
Required Skills
The candidate must have strong practical knowledge of:
Advertising Platforms
- Google Ads
- Meta Ads Manager (Facebook & Instagram)
Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
Campaign Types
- Search Campaigns
- Display Campaigns
- Performance Max Campaigns
- Shopping Campaigns (Preferred)
- Video Campaigns
- Lead Generation Campaigns
- Remarketing Campaigns
Technical Skills
- Conversion Tracking
- Pixel Implementation
- Event Tracking
- Audience Segmentation
- UTM Tracking
- A/B Testing
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
Additional Skills (Preferred)
- LinkedIn Ads
- Microsoft Ads
- CRM integration (HubSpot or Zoho)
- Basic SEO understanding
- Marketing Automation knowledge
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- Minimum 2 years of hands-on experience managing performance marketing campaigns.
- Experience handling monthly advertising budgets.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
Certifications (Preferred)
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate or Media Buying Certification
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Lead Quality
- Campaign ROI
- Budget Utilization
- On-time Reporting
- Client Satisfaction
What We're Looking For
We are looking for someone who:
- Thinks like a business growth partner not just an ad manager.
- Makes decisions based on data.
- Takes ownership of campaign performance.
- Continuously tests and improves campaigns.
- Keeps up with the latest advertising trends and platform updates.
- Is proactive, detail-oriented, and eager to learn.
Why Join Quantum Quill?
At Quantum Quill, you'll work on more than just advertising campaigns. You'll gain exposure to:
- Performance Marketing
- AI in Marketing
- Marketing Automation
- Business Growth Consulting
- Conversion Optimization
- Analytics & Dashboards
- Sales Funnel Strategy
- AI-Powered Marketing Systems
This is an opportunity to build a long-term career with a fast-growing company focused on delivering measurable business outcomes.
Only candidates with at least 2 years of relevant hands-on Performance Marketing experience will be considered.
Work Location: In person
