About World Happiness Code
World Happiness Code (WHC) is a full-service integrated communications and advertising agency with offices in Calicut (India), UAE and KSA. We partner with regional and international brands across digital marketing, performance marketing, creative design, social media, content strategy and client communications.
Our Performance Marketing team is at the core of what we deliver for clients — and we are growing. We are looking for a driven, data-minded performance marketing professional to join the team and take our paid media capabilities to the next level.
Role Overview
We are hiring a Senior Performance Marketing Executive to own paid media and social performance campaigns end to end for WHC and its clients. This is a newly created senior-level role designed to strengthen WHC's paid search and paid social capability in response to growing client demand.
The right person will bring 3 to 4 years of hands-on experience managing Google Ads, Meta Ads and paid social campaigns across multiple accounts — with a strong track record of delivering measurable ROAS, qualified leads and campaign performance.
Position Details
Role Title
Senior Performance Marketing Executive
Department
Performance Marketing (PM)
Reporting To
Head of Performance Marketing
Location
HiLITE Business Park, Calicut — On-site
Employment Type
Full-time | Permanent
Experience Required
3 to 4 years
Key Responsibilities
Paid Campaign Planning & Execution
- Plan, launch and scale paid campaigns across Google Ads, Meta Ads and other paid search and social platforms.
- Own the full campaign lifecycle — from strategy and setup to optimisation, reporting and scaling.
- Develop media plans and campaign strategies aligned with client goals, target audiences and budgets.
- Set up and manage campaigns across Search, Display, Shopping, YouTube, Demand Gen and Performance Max on Google.
- Build and manage paid social campaigns on Meta (Facebook & Instagram), LinkedIn from setup to ongoing optimisation.
Budget Management & ROAS Optimisation
- Manage and allocate media budgets across accounts — ensuring maximum return on ad spend (ROAS) at all times.
- Optimise bids, targeting parameters, audiences and ad creatives for peak campaign performance.
- Continuously monitor spend pacing and adjust allocations to meet performance targets.
- Identify underperforming campaigns and implement data-driven improvements swiftly.
- Deliver consistent improvement in cost per lead (CPL), cost per acquisition (CPA) and ROAS metrics across accounts.
Audience Targeting & Testing
- Build, refine and test audience segments using first-party data, lookalike audiences and interest-based targeting.
- Design and run structured A/B tests on ad creatives, copy, landing pages and audiences to improve conversion rates.
- Use retargeting and remarketing strategies to re-engage high-intent audiences and improve funnel conversion.
- Stay ahead of platform updates and algorithm changes — adapting strategies proactively.
Analytics, Reporting & Insights
- Track, measure and report campaign performance using GA4, Meta Ads Manager, Google Ads dashboard and other analytics tools.
- Build and maintain performance dashboards for each client account — tracking KPIs, spend, conversions and ROAS.
- Deliver weekly and monthly performance reports to clients and internal stakeholders with clear insights and recommendations.
- Analyse data to identify trends, opportunities and areas for improvement across all accounts.
- Contribute to QBRs (Quarterly Business Reviews) for key client accounts.
Creative Collaboration & Client Communication
- Work closely with the Creative and Content teams to brief, review and deploy high-performing ad assets.
- Provide creative direction for ad visuals and copy based on performance data and audience insights.
- Communicate campaign results, strategy and recommendations directly to clients in a clear and structured manner.
- Coordinate with the Client Servicing team to ensure campaign timelines and deliverables are met.
- Participate in client meetings, strategy presentations and campaign review calls.
Qualifications & Experience
Education
- Bachelor's degree in Marketing, Business, Communications, Digital Media or a related field.
- Google Ads Certification and / or Meta Blueprint Certification is strongly preferred.
- Additional certifications in GA4, HubSpot or digital analytics are a plus.
Experience
- 3 to 4 years of hands-on experience managing paid media campaigns across Google Ads and Meta Ads.
- Proven experience managing multiple client accounts simultaneously in an agency environment.
- Demonstrated track record of delivering measurable ROAS improvement and lead generation results.
- Experience with paid social platforms — Meta, Instagram, LinkedIn.
- Hands-on experience with GA4 for conversion tracking, audience building and reporting.
- Experience managing and optimising media budgets ranging from small to large scale.
Skills & Competencies
Must Have
- Hands-on expertise in Google Ads — Search, Display, YouTube, Demand Gen, PMax
- Strong command of Meta Ads Manager — campaign creation, optimisation and reporting
- Proficiency in GA4 — conversion tracking, audience creation, attribution
- Audience targeting, segmentation and retargeting across paid platforms
- A/B testing — ad creatives, copy, landing pages, audiences
- Budget management and ROAS optimisation across multiple accounts
- Performance reporting — structured, insight-driven and client-ready
- Strong analytical skills — ability to read data and act on it quickly
Good to Have
- Experience with LinkedIn Ads and TikTok Ads
- Familiarity with Google Tag Manager for pixel and tracking setup
- Knowledge of SEO fundamentals — to align paid and organic strategy
- Experience with landing page tools — Unbounce, Instapage or equivalent
- Familiarity with CRM tools — Zoho CRM, HubSpot or equivalent
- Experience in e-commerce performance marketing
- Google Ads or Meta Blueprint certification
- Strong communication and client presentation skills
What We Offer
- A senior-level role with full ownership of paid media strategy and execution across key accounts
- Opportunity to work on campaigns for regional and international brands across India, UAE and KSA
- Exposure to diverse industries — Real Estate, FMCG, Hospitality, Retail, Healthcare, F&B and more
- A collaborative, creative and high-performance team environment
- Direct access to leadership and opportunity for rapid career growth
How to Apply
Apply via indeed or send your updated resume and portfolio (if available) to: [email protected]
Subject line: Application — Senior Performance Marketing Executive
Kindly note only shortlisted candidates will be contacted.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
