The ‘Prospect Direct Mail Analytics’ team is part of the Analytics, Investments and Marketing Enablement (AIM) team within Global Commercial Services Marketing, American Express. AIM team is responsible for targeting, acquiring, engaging, and retaining commercial customers over online and offline channels and delivering world-class analytics, insights and data products for the Global Commercial Services (GCS) business. In this role, the incumbent will lead the Prospects Direct Mail Analytics team within AIM.
Purpose of the Role: The Analyst will own the end-to-end analytics required for executing Commercial Prospects Direct Mail campaigns and would be responsible to profitably drive growth in commercial acquisition and charge volume through the Direct Mail channel. The Analyst will be challenged with designing and creating world class prospect marketing analytics solutions by leveraging machine learning and advanced methodologies. The person will be responsible for performing strategic analyses, synthesizing conclusions, and communicating recommendations to partners aimed at driving revenue through acquisitions. The ideal candidate can drive strategic decision making and execute new strategies via advanced analytics, disciplined test & learn, and effective partnership. The position is part of a highly collaborative environment, interacting with and influencing partners across the Global Commercial Services business at American Express.
- Bachelor's degree in quantitative field (e.g. Mathematics, Computer Science, Physics, Engineering, Finance and Economics).
- Demonstrated ability to lead cross-functional teams directly or indirectly to achieve key business outcomes.
- Strong programming skills are required. Experience with BIG DATA PROGRAMMING LANGUAGES (HIVE, PIG, SPARK), PYTHON (or R or JAVA). Expertise or ability to pick up strong SQL skills.
- Strong technical and analytical skills with the ability to apply both quantitative methods and business skills to create insights and drive results, such as A/B testing analysis.
- Strong analytical/conceptual thinking acumen to solve unstructured and complex business problems and articulate key findings to senior leaders/stakeholders in a succinct and concise manner.
- Demonstrated ability to work independently and across a matrix organization partnering with capabilities, marketing, decision sciences, risk teams and external vendors to deliver solutions at top speed.
Preferred Qualifications:
- Master’s in quantitative field (e.g. Mathematics, Computer Science, Physics, Engineering, Finance and Economics) or MBA with quantitative background.
- Strong knowledge of machine learning techniques, including XGBoost, Decision Trees and NLP models. Knowledge of commercial data experience is a plus
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
