The ideal candidate will have a deep understanding of SEO best practices and techniques, a proven track record of improving website rankings, and a passion for staying updated with the latest industry trends.
Skills:
- Conduct in-depth keyword research to identify high-impact keywords and optimize website content for maximum visibility.
- Enhance meta tags, headings, URLs, and internal links to improve search engine rankings and user experience.
- Perform comprehensive technical audits to identify and resolve issues like crawl errors, broken links, and slow site speeds.
- Create and implement effective link-building strategies to secure authoritative, high-quality backlinks.
- Partner with content creators to develop engaging, shareable content that drives organic traffic and attracts backlinks.
- Regularly review and manage backlink profiles to maintain a robust and healthy link structure.
- Collaborate with the content team to align content strategies with SEO goals and ensure all content is optimized.
- Utilize advanced techniques like schema markup and alt text optimization to enhance content discoverability.
- Leverage tools such as Google Analytics, Google Search Console, and SEMrush to track website performance and traffic trends.
- Prepare detailed performance reports with actionable insights to inform and refine SEO strategies.
- Conduct competitor analysis to uncover opportunities and craft data-driven strategies to stay ahead.
- Keep abreast of the latest SEO trends, algorithm updates, and industry best practices.
- Continuously refine strategies to align with search engine updates, ensuring consistent and optimal website performance.
- The candidate with previous working experience in IT services company will be a plus.
- Education: (UG - Any Graduate - Any Specialization) And (PG - Any PG Course - Any Specialization, Post Graduation Not Required)
- Industry: Software Development
- Functional Area: Search Engine Optimization
- Position: Search Engine Optimization (SEO) Executive
Minimum Experience: 1
No. of Posts : 1
Job location : Kolkata
