Job Description: SEO Executive
(Manufacturing & Product SEO)
Role Overview
We are seeking a forward-thinking SEO Executive with 3 to 5 years of experience to drive our organic growth strategy. The ideal candidate will have a strong background in the manufacturing industry and product-based SEO, with a proven ability to rank high-intent product keywords.
Beyond traditional search, we are looking for a professional who is skilled in modern search landscapes, specifically Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), to ensure our products remain visible across AI-driven platforms.
- Location: Saket, New Delhi (Candidates residing in or near Saket are preferred).
- Employment Type: Full-time
Key Responsibilities & Skill Set1. Core Technical & On-Page SEO
- Perform comprehensive Keyword Research & Competitor Analysis targeting high-intent manufacturing and product keywords.
- Execute end-to-end On-Page SEO including Meta Tags, Content Optimization, Internal Linking, and advanced Schema Markup.
- Manage Technical SEO health, ensuring flawless Crawlability, Indexing, XML Sitemaps, and Robots.txt management.
- Apply a basic understanding of HTML/CSS to troubleshoot layout or code issues affecting search performance.
2. AI Search Optimization (AEO & GEO)
- AEO (Answer Engine Optimization): Optimize product and informational content for Featured Snippets, Voice Search, FAQs, and AI-powered search experiences.
- GEO (Generative Engine Optimization): Optimize website content for visibility within AI search engines and generative platforms such as ChatGPT, Gemini, Perplexity, and AI Overviews (AIO).
- Design and implement structured, entity-based content that aligns with semantic SEO principles to improve footprint in AI synthesis.
- Apply strict E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) frameworks to all content assets.
3. Off-Page & Local SEO
- Drive high-quality Off-Page SEO initiatives, including strategic Link Building, Guest Posting, and authoritative Directory Submissions.
- Oversee Local SEO & Google Business Profile (GBP) Optimization to capture nearby commercial and B2B intent.
4. Data, Analytics & Tools
- Actively monitor performance using Google Search Console and Google Analytics (GA4).
- Utilize industry-standard SEO tools: SEMrush, Ahrefs, Screaming Frog, Ubersuggest, and Google Keyword Planner.
- Own SEO Reporting, Data Analysis & Performance Tracking to deliver regular, actionable insight reports to stakeholders.
Required Qualifications & Experience
- Experience: 3 to 5 years of experience in SEO, with a documented history working in the manufacturing sector or on product-based SEO campaigns.
- Modern Search Savvy: Demonstrable understanding of Semantic SEO, LLM search behaviors, and optimizing for AI Overviews.
- Location: Based in or around Saket, New Delhi for a manageable daily commute.
What We Offer
- Competitive salary matching your industry experience.
- The opportunity to pioneer AI-driven SEO strategies in the manufacturing sector.
- A collaborative, growth-oriented work culture.
Pay: From ₹300,000.00 per year
Work Location: In person
