Job Title
Industrial Marketing Manager – Smart Grid & Power Systems
Company
LS Electricals
(In collaboration with the Department of Electrical Engineering, IIT Hyderabad)
Job Location
Hyderabad, Telangana
Job Summary
LS Electricals is establishing a Smart Grid Experimental Setup at IIT Hyderabad to support industry-oriented training, research, and advanced power system studies.
We are seeking a technically strong Industrial Marketing Manager who can engage with industries, consultants, and educational institutions, demonstrate the Smart Grid platform, and promote our technical training programs and power system solutions.
The candidate should be capable of combining technical knowledge with marketing ability to effectively communicate the value of smart grid technologies to engineers, decision-makers, and students.
Key Responsibilities
1. Industry Engagement
Identify and approach industrial clients including:
Pharma
Cement
Steel
Data centers
Manufacturing industries
Utilities and renewable energy companies
Build relationships with Electrical Heads, Maintenance Managers, and Design Engineers.
2. Smart Grid Demonstration
Conduct technical demonstrations of the Smart Grid Experimental Setup at IIT Hyderabad.
Explain key concepts including:
Distributed generation
Renewable integration
Battery Energy Storage Systems (BESS)
Microgrid operation
Power quality and grid stability
Showcase how these technologies can benefit industrial electrical systems.
3. Training Program Promotion
Promote industry training programs and certifications offered by LS Electricals.
Present the benefits of training programs to:
Industry engineers
Consultants
Engineering students
Research scholars
4. Institutional Outreach
Visit engineering colleges and universities to introduce smart grid technologies.
Coordinate with HODs and faculty to organize:
Technical seminars
Workshops
Certification programs.
5. Business Development
Generate leads for:
Smart grid training programs
Power system studies
ETAP training
Power quality consulting
Convert leads into paid training enrollments and consulting opportunities.
6. Technical Presentations
Deliver technical presentations and seminars for:
Industry professionals
Engineering institutions
Professional bodies (IEEE, IEI, etc.).
7. Market Intelligence
Monitor industry trends in:
Smart grids
Renewable integration
Power quality
Energy management
Identify new opportunities for training and consulting services.
Required Qualifications
B.Tech / M.Tech in Electrical Engineering (preferred)
Additional certification in Power Systems / Energy / Smart Grid is an advantage.
Experience
3–8 years experience in one or more of the following areas:
Industrial marketing of electrical products or services
Power system consulting
Technical training programs
Smart grid or renewable energy solutions
Required Skills
Technical Skills
Good understanding of:
Power systems
Electrical distribution systems
Renewable integration
Smart grid concepts
Power quality
Marketing & Communication Skills
Ability to explain complex technical concepts clearly
Strong presentation skills
Client relationship management
Lead generation and conversion
Personal Skills
Strong networking ability
Self-driven and target-oriented
Willingness to travel for industry visits and seminars
Compensation
Salary will be as per industry standards, based on experience and technical expertise, along with performance incentives linked to training enrollments and business development.
Why Join Us
Work with advanced Smart Grid technology platform
Collaboration with IIT Hyderabad
Opportunity to interact with top industries and academic institutions
Exposure to cutting-edge power system technologies
How to Apply
Interested candidates may send their resume to:
Email: [email protected]
Work Location: In person
