Job Summary
Location - Nanded, Parbhani and Buldana
The Hospital Marketing Executive is responsible for promoting the hospital's pediatric and mother & child healthcare services by developing strong relationships with referring doctors, clinics, hospitals, corporate organizations, schools, and community stakeholders. This is a field-based role requiring regular travel to assigned areas to generate patient referrals, increase brand awareness, and achieve business development targets.
Key Responsibilities
- Visit pediatricians, gynecologists, general physicians, clinics, nursing homes, and hospitals to establish and maintain referral relationships.
- Promote the hospital's healthcare services, specialties, facilities, and treatment programs.
- Identify new business opportunities and referral sources within the assigned territory.
- Conduct regular field visits to corporate offices, schools, daycare centers, NGOs, and residential societies for healthcare awareness and tie-ups.
- Organize health camps, awareness programs, CMEs, promotional events, and community outreach activities.
- Build and maintain long-term professional relationships with doctors and healthcare professionals.
- Collect market intelligence regarding competitors, pricing, services, and marketing activities.
- Achieve monthly patient referral and business development targets.
- Prepare daily field visit reports, weekly activity reports, and monthly performance reports.
- Coordinate with hospital departments to ensure smooth execution of marketing initiatives.
- Resolve referral partner queries and ensure timely follow-up.
- Represent the hospital professionally at networking events, exhibitions, and medical conferences.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Healthcare Management, or a related field.
- MBA (Marketing/Healthcare Management) will be an added advantage.
Experience
- 1–3 years of experience in hospital, pharmaceutical, diagnostic, or healthcare marketing.
- Freshers with excellent communication skills and willingness to work in the field may also be considered.
Skills Required
- Excellent communication and interpersonal skills.
- Strong relationship-building and networking abilities.
- Sales and negotiation skills.
- Good presentation and convincing skills.
- Ability to work independently and achieve targets.
- Basic knowledge of MS Office (Excel, Word, PowerPoint).
- Good reporting and documentation skills.
- Problem-solving and customer relationship management skills.
Job Requirements
- This is a 100% field-based role involving extensive travel within the assigned territory.
- Candidate must possess a valid two-wheeler driving license and own a two-wheeler.
- Willingness to travel daily and work flexible hours whenever required.
- Professional appearance and positive attitude.
- Ability to work under pressure and meet monthly targets.
Key Performance Indicators (KPIs)
- Achievement of monthly referral and business development targets.
- Number of doctor and corporate visits completed.
- New referral partnerships established.
- Patient referrals generated.
- Health camps and promotional activities conducted.
- Quality and timeliness of daily and monthly reporting.
Preferred Candidate Profile
- Energetic, self-motivated, and target-oriented.
- Strong networking and relationship management skills.
- Passionate about healthcare marketing and patient service.
- Willing to travel extensively for field marketing activities.
- Professional, ethical, and customer-focused.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
