You will own the camera and the edit for a fast-growing kids' fashion label — turning our dresses into scroll-stopping Reels that make parents tap "save," "share," and "how do I order this?"
We make beautiful clothing for little girls — but beautiful clothing doesn't sell itself on Instagram. Motion does.
A flat-lay photo gets a polite like. A 7-second twirl on the right trending audio reaches 50,000 strangers — half of whom are mums looking for exactly this. Right now, that engine is under-built. That's your job.
You are not "someone who shoots a few videos." You are the person who makes the brand move — daily Reels, scroll-stopping hooks, and content that travels beyond our followers to bring new customers in.
If you can do that, you become the most important growth lever in the brand — and you'll be treated, resourced, and rewarded like one.
1. Shoot Reels that travel — daily
Twirls, transitions, outfit reveals, slow-mo flares, "get ready with me" for little ones. You'll plan, shoot, and ship short-form video on a daily cadence. Volume and consistency are the game.
2. Edit for the algorithm, not just for pretty
You ride trending audio while it's still trending. You cut tight hooks in the first 1.5 seconds. You know what makes a Reel get saved and shared — and you build for that, in CapCut, Premiere Pro, or whatever gets it done fast.
3. Direct kids on set — with patience
Our models are children. You can get a genuine smile, a spin, a moment — without a stressed-out set. Calm, playful, quick. This is a real skill and it's non-negotiable.
4. Make the product the hero
Lighting, framing, styling, colour — every frame should make the dress look like the most special thing in a little girl's wardrobe. You have an eye, and you protect the brand's aesthetic.
5. Run your own kit, end to end
You bring your own camera and studio setup (lighting, backdrop, basic grip) and know how to get consistently high-quality footage from it — indoors, outdoors, or on the fly. You don't wait on equipment to start shooting.
6. Own the content calendar
Plan content around festivals, birthdays, weddings, and seasons — the occasions parents actually buy for. Bring ideas; don't wait to be handed a brief.
7. Read the numbers and iterate
Reach, saves, shares, watch-time. You'll look at what worked, double down, and kill what didn't. Creative instinct plus a feedback loop.
8. Shoot stills when needed
Product photography, lifestyle shots, and behind-the-scenes content for stories. The camera is yours, end-to-end.
Non-Negotiable
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Your own camera and studio setup (camera body, lenses, lighting, backdrop/basic grip) — you show up shoot-ready, no waiting on gear
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1–3 years creating short-form video (Reels / Shorts / TikTok) for a brand, agency, or as a creator — ideally in fashion, kids, lifestyle, or D2C
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A portfolio of Reels you personally shot and edited (send links — we'll look at the numbers)
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Hands-on proficiency with CapCut and/or Premiere Pro (After Effects, Lightroom a plus)
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Deep, instinctive understanding of Instagram Reels — trending audio, hooks, formats, what gets shared
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Comfortable directing children on a shoot — patience and warmth
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A genuine eye for aesthetics — composition, light, colour, styling
Strongly Preferred
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Basic product styling / art-direction sense
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Obsessive familiarity with creators and trends — you know what's blowing up this week
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Stills photography ability
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Experience setting up a compact home/studio shoot space efficiently
What We Don't Care About
Film-school degrees or polished showreels made for ad agencies. Show us Reels that performed — and tell us how you'd make ours perform.
