Job Title : Design Lead
Location : Chennai
The Design Lead will be responsible for all static design and packaging design at Sweet Karam Coffee. This role is execution-led, not idea-led. The person will work closely with the Brand Head, Product team, Content Lead and Founders to translate clear briefs into high-quality design output, while managing and guiding a team of designers. The focus is on consistency, speed, and quality, not creative experimentation.
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Social media static posts and carousels
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Website, app, and CRM creatives
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Catalogue pages and product listing visuals
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Retail POSMs and quick commerce creatives
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Performance statics (as per briefs from Growth team)
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Expectation: Clean, brand-correct designs delivered on time with minimal rework.
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Primary and secondary packaging design
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New SKU packaging rollouts
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Pack adaptations for quick commerce and retail
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Claims layout, ingredient communication, hierarchy
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Coordination with Product team for accuracy and timelines
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Expectation: Packaging that is clear, compliant, and visually consistent with the SKC brand.
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Ensure all designs follow SKC’s visual system
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Maintain consistency across platforms and formats
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Review and approve outputs before final release
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Push back on off-brand requests with clear reasoning
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Expectation: One strong, recognisable SKC look across all touchpoints.
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Work closely with:
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Brand Head for direction and priorities
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Product team for packaging inputs
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Content team for campaign requirements
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Growth team for performance static briefs
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Founders for final alignment
Expectation: Smooth coordination and fewer back-and-forth cycles.
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Lead and guide a team of 4–5 designers
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Assign work clearly with timelines
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Review designs for quality and brand fit
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Help designers improve execution skills
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Ensure work does not get stuck with one individual
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Expectation: A reliable, self-sufficient design team with steady output.
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Not responsible for campaign ideation or brand storytelling
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Not responsible for copywriting or messaging
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Not a growth or performance strategy role
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This role is about executing well-defined ideas, not creating them.
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6–8 years of experience in design
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Experience in FMCG, D2C, retail, or consumer brands preferred
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Hands-on experience with packaging and digital statics
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Prior experience managing or mentoring designers
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Strong packaging layout and hierarchy sense
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Good understanding of digital and print formats
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Comfortable working with brand guidelines
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Ability to handle multiple stakeholders calmly
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Clear communication and practical problem-solving
