Dynamic and detail-oriented Digital Marketing Executive with expertise in K12 campaign management, SEO strategies, and CRM enhancement. Adept at delivering effective marketing solutions for the education sector, improving social media presence, and providing actionable insights through detailed monthly reports. Committed to driving growth and brand visibility while leveraging innovative strategies to engage the target audience.
Key Skills:
- K12 Campaign Management: Expertise in planning, executing, and analyzing marketing campaigns tailored to the K12 education segment.
- SEO Management: Skilled in keyword research, on-page and off-page optimization, and content strategies to improve website rankings and drive organic traffic.
- CRM Management: Proficient in managing CRM tools to track leads, optimize customer journeys, and enhance engagement.
- Social Media Improvement: Competent in developing and executing strategies to boost social media reach, engagement, and follower growth.
- Reporting & Analysis: Experienced in creating detailed monthly reports to monitor performance, identify trends, and support data-driven decisions.
Responsibilities:
- K12 Campaign Management:
- Plan and implement digital campaigns targeting the K12 education audience.
- Monitor campaign performance, optimize based on KPIs, and ensure ROI alignment.
- SEO Management:
- Perform regular keyword research and competitive analysis to stay ahead of trends.
- Optimize website content, meta tags, and structure to enhance search engine rankings.
- Build backlinks and improve domain authority through outreach and collaboration.
- Monthly Reporting:
- Prepare comprehensive group and K12 monthly performance reports.
- Highlight successes, challenges, and recommendations for improvement.
- CRM Management Support:
- Assist in maintaining and updating CRM databases.
- Collaborate with teams to manage lead pipelines and customer communication.
- Social Media Improvement:
- Identify gaps in current social media strategies and propose improvements.
- Develop engaging content plans to resonate with parents, students, and educators.
- Monitor analytics to refine social media tactics and enhance audience engagement.
Educational Background:
- Bachelor’s degree in Marketing, Digital Marketing, or related field (Preferred).
Professional Experience:
- 3-5 years of experience in digital marketing, preferably in the education sector.
- Hands-on experience with SEO tools, CRM software, and social media management platforms.
Key Competencies:
- Analytical mindset with strong problem-solving skills.
- Excellent communication and collaboration abilities.
- Adaptability to dynamic digital marketing trends and tools.
- Passion for the education sector and its impact.
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Life insurance
- Provident Fund
Education:
Work Location: In person
