Job Description – Social Media Executive
Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Position: Social Media Executive
Location: Gomti Nagar, Lucknow
Job Type: Full-Time (Work from Office)
Experience: Minimum 1 Year
Salary: ₹12,000 – ₹15,000 per month (Based on Interview Performance)
Job Summary
Digi Epitome Technology is looking for a creative, result-oriented, and highly organized Social Media Executive with a minimum of 1 year of professional experience in social media management and digital marketing.
The ideal candidate must have hands-on experience in managing social media accounts, creating engaging content, designing campaigns, running paid advertisements, generating leads, and handling client communication. The candidate should have successfully managed live social media projects, and a portfolio showcasing previous work is mandatory for the interview.
The candidate will be responsible for managing multiple client accounts, planning content strategies, executing social media campaigns, optimizing ad performance, and ensuring measurable business growth across various digital platforms.
Key ResponsibilitiesSocial Media Management
- Manage and maintain social media accounts across multiple platforms.
- Create monthly social media content calendars.
- Plan and publish engaging posts, reels, stories, and videos.
- Maintain brand consistency across all social media platforms.
- Increase followers, engagement, reach, and brand awareness organically.
Content Planning & Strategy
- Develop platform-specific content strategies.
- Write engaging captions and social media copy.
- Coordinate with graphic designers and video editors for creatives.
- Research industry trends, competitors, and viral content ideas.
- Suggest innovative campaign ideas to improve client branding.
Paid Advertising (Meta Ads)
- Create, launch, and manage Facebook & Instagram Ads.
- Generate leads using Meta Ads Manager.
- Monitor campaign performance and optimize advertisements.
- Perform A/B testing to improve campaign performance.
- Optimize ad spend to maximize ROI.
- Generate quality leads through Lead Generation, Traffic, Engagement, and Conversion campaigns.
Client Management
- Handle multiple client accounts professionally.
- Understand client requirements and business goals.
- Coordinate regularly with clients regarding campaigns and content approvals.
- Provide campaign updates and performance reports.
- Resolve client queries and ensure client satisfaction.
- Build long-term relationships with clients through effective communication.
Community Management
- Respond to comments, messages, and customer inquiries.
- Monitor online reputation and brand mentions.
- Manage audience engagement across platforms.
- Encourage community growth and interaction.
Performance Analysis & Reporting
- Track KPIs such as:
- Reach
- Impressions
- Engagement Rate
- Leads Generated
- Website Traffic
- Conversion Rate
- Prepare weekly and monthly performance reports.
- Analyze campaign performance using Meta Business Suite and Google Analytics.
- Recommend improvements based on campaign insights.
Collaboration
- Work closely with:
- Graphic Designers
- Video Editors
- Content Writers
- Digital Marketing Team
- Business Development Team
- Coordinate for campaign planning and timely content delivery.
Required Skills
- Social Media Management
- Meta Ads (Facebook & Instagram Ads)
- Social Media Marketing
- Content Planning
- Content Writing
- Client Management
- Campaign Planning & Execution
- Lead Generation
- Audience Engagement
- Brand Building
- Performance Marketing
- Community Management
- Canva (Basic Knowledge)
- Excellent Communication Skills
- Creative Thinking
- Time Management
- Problem Solving
Tools & Platforms
- Meta Business Suite
- Facebook Ads Manager
- Instagram
- LinkedIn
- YouTube
- Google Analytics
- Canva
- ChatGPT
- Google Gemini
- Meta Business Manager
- Google Workspace
- Microsoft Office (Excel, Word & PowerPoint)
Eligibility
- Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
- Minimum 1 year of professional experience in Social Media Management or Digital Marketing.
- A portfolio showcasing previously managed social media accounts, creatives, campaigns, advertisements, or client work is mandatory for the interview.
- Hands-on experience in managing Facebook, Instagram, LinkedIn, and other social media platforms.
- Experience in creating and managing Meta Ads campaigns.
- Ability to plan content calendars and execute marketing campaigns.
- Strong understanding of social media algorithms and digital marketing trends.
- Excellent written and verbal communication skills.
- Strong client handling and presentation skills.
- Immediate joiners will be preferred.
Salary & Benefits
- Salary: ₹12,000 – ₹15,000 per month (Based on Interview Performance).
- Performance-based incentives.
- Opportunity to manage multiple brands and client accounts.
- Hands-on experience with paid advertising and performance marketing.
- Exposure to AI-powered marketing tools and modern digital marketing strategies.
- Career growth and continuous learning opportunities.
- Dynamic, collaborative, and innovation-driven work environment.
Contact Number: 9919452020
Join Digi Epitome Technology
Become a part of Digi Epitome Technology and help businesses grow through innovative social media strategies, creative content, and performance-driven digital marketing. If you are passionate about social media, paid advertising, client management, and creating impactful online campaigns, we'd love to have you on our team.
Work Location: In Person
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
