Job Title: Sr. Digital Marketing Specialist
Business Unit:
ScaleupAlly
Company
Admito Technologies Pvt Ltd.
Location:
Type:
Full Time
About the
Company
ScaleupAlly is powering the world's startups and leaders. We provide on-demand access to the experts in technology solutions development. ScaleupAlly Talent Network is a global community of highly skilled engineering leads, developers, designers, and quality analysts who are transforming the workforce. The mission is to expand the technological capabilities of Startups and Leaders by building a managed and remote agile team.
Role Overview
ScaleupAlly is seeking a highly strategic and execution-driven leader to own and scale our organic marketing efforts and conversion ecosystem. This role sits at the intersection of advanced technical SEO, high-intent content strategy, generative engine optimisation and funnel intelligence.The ideal candidate will drive qualified organic traffic, build sophisticated digital qualification assets, and maximise conversion efficiency from first touch to consultation handoff.
Essential Qualifications
- Bachelor’s/Master’s degree in Business, Marketing, or a related field.
- Proven experience working in a B2B IT services environment
Skills
Digital Marketing | SEO Tools | Funnel Creation | Email Marketing
Duties
- Own and manage website traffic growth, ensuring consistent improvement in both volume and quality through SEO, content, and social media efforts.
- Work closely with SEO consultants to keep the website aligned with the latest SEO and Generative Engine Optimisation (GEO) trends to drive sustained organic traffic.
- Establish a continuous website optimisation strategy focused on discoverability, relevance, and user engagement.
- Lead the content strategy framework to ensure all content formats (blogs, pages, e-books, assets) support business and marketing objectives.
- Ensure content direction is aligned with search intent, audience relevance, and brand positioning.
- Manage end-to-end social media execution with a focus on click-throughs and website visits, not just engagement metrics.
- Develop an integrated digital visibility strategy, ensuring consistency across website, content, and social channels.
- Set the strategy for marketing asset readiness and reusability to support scalable and long-term branding efforts.
- Act as a central coordination point between SEO, content, design, and social media functions to ensure all activities contribute directly to website traffic growth.
Required Qualification
- 4–5 years of B2B IT Services Digital Marketing experience.
- Strong expertise in SEO (technical, transactional content, and organic lead generation)
- Proven experience in conversion funnel optimisation and lead qualification
- Hands-on experience with GA4, GTM, conversion tracking, and CRM tools
- Ability to drive revenue-focused growth, not just traffic
Benefits and Additional Information
- Working hours: 10:00 AM – 7:00 PM
- Working days: 5 days a week (plus 1st & 3rd Saturdays working)
- Medical Insurance coverage for employees
- Provident Fund (PF) facility
- Quarterly parties and yearly outings/trips for team bonding
- Regular check-ins with leadership for growth and feedback
- Recognition awards to celebrate high performance
- Fun activities and team engagement sessions throughout the year
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
- Commuter assistance
- Health insurance
- Leave encashment
- Life insurance
- Paid time off
- Provident Fund
Work Location: In person
