Job description:
Location: Chembur, Mumbai
Industry: Luxury Fashion
Full-Time | In-House
About Basil Leaf
Basil Leaf is a Mumbai-based luxury fashion label known for its fusion of traditional Indian craftsmanship with modern, powerful silhouettes.
Role Overview
We are looking for a passionate and detail-driven Social Media Executive to manage and grow Basil Leaf’s digital presence. The ideal candidate must be visually aware, trend-savvy, and fluent in fashion-luxury storytelling on platforms like Instagram.
Key Responsibilities
- Own, manage, and maintain the brand’s Instagram and other social media platforms
- Develop and execute creative social media strategies in alignment with the brand’s voice and goals.
- Liaise with social media agencies for content execution, campaign planning, and calendar management.
- Stay updated on social media bollywood trends and platform algorithm changes and plan content while keeping it brand-appropriate
- Plan and execute social media campaigns, festive drops, collection launches, and collaborations
- Respond to queries, DMs, and audience feedback in a professional, timely manner
- Assist in shoot content planning, caption writing, hashtag curation, and content calendar building
Required Skills & Qualifications
- 2 – 3 years of experience in a fashion/luxury-focused social media role.
- Strong understanding of Instagram and how their algorithms work.
- Knowledge of content strategy, audience engagement, and analytics tools.
- Exposure to luxury or designer fashion brands (preferred).
- Basic graphic design and photo editing skills (Canva, Photoshop etc.)
- Strong aesthetic sense - understands visual storytelling.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving ability.
- Organized, deadline-driven, and responsive.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
