Position Overview:
A Social Media Specialist strategically manages social media platforms to drive customer engagement, website traffic, and revenue. They optimize content, join conversations on behalf of the brand, and support current and prospective customers.
Key Responsibilities:
- Content Creation & Curation:
- Develop and curate high-quality content for social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and others.
- Create engaging multimedia content such as images, videos, infographics, polls, and stories.
- Maintain brand voice and consistency across all social media channels.
- Social Media Management:
- Schedule and publish content across various platforms using social media management tools.
- Respond to comments, messages, and engage with followers in a timely manner.
- Monitor trends, emerging platforms, and best practices to keep the company’s social Assist in influencer marketing campaigns and partnerships to promote brand initiatives.
Qualifications:
- Education:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent work experience).
Preferred Qualifications:
- Experience with paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
- Graphic design skills or proficiency in tools like Canva or Adobe Creative Suite.
- Experience with influencer partnerships and brand collaborations.
- Knowledge of video editing software
Experience:
- 2+ years of experience in social media management or digital marketing.
- Proven experience managing social media accounts for a brand, organization, or public figure.
- Familiarity with major social media platforms (Facebook, Instagram, LinkedIn, Twitter, Youtube, Google Ads, WhatsApp Campaign, etc.).
- Skills:
- Strong knowledge of social media platforms, algorithms, and tools.
- Proficient in social media management software
- Excellent writing, editing, and communication skills.
- Creative mindset with an eye for design and aesthetics.
- Ability to analyze data and derive actionable insights.
- Understanding of SEO, digital marketing, and content marketing principles.
- Personal Attributes:
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Strong interpersonal skills and a passion for building relationships online.
- Ability to work independently and as part of a collaborative team.
By joining our team, you’ll play an integral role in helping to shape our online presence and engage with our audience in creative and meaningful ways.
Connect: [email protected]
Location: Goregaon West, Mumbai
Job Type: Full-time
Pay: ₹20,000.00 - ₹45,000.00 per month
Education:
Experience:
- Social media marketing: 3 years (Preferred)
- total work: 2 years (Preferred)
License/Certification:
- Digital marketing (Preferred)
Work Location: In person
