Job description
Responsibilities:
- Collaborate with the head of marketing and communications/operations to understand the unique selling points of the division and incorporate them into marketing materials.
- Create compelling and engaging content for digital marketing campaigns, including social media, email newsletters, and online advertising.
- Develop and execute comprehensive marketing strategies to promote our e-publishing services across various digital platforms like LinkedIn, Instagram, Facebook, Google, and our website.
- Manage social media channels to increase brand visibility and engage with the audience to drive traffic towards Cameo's publishing services.
- Utilize SEO strategies to optimize online content and improve search engine rankings.
- Analyze key performance indicators (KPIs) and marketing metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvements.
- Coordinate with external partners, influencers, and industry stakeholders to enhance our reach.
- Monitor industry trends and competitor activities to identify opportunities for growth and differentiation.
- Plan and execute online events, promotions, and other marketing initiatives to boost customer acquisition and retention.
Qualifications:
- At least 2 years of experience in lead generation
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience in digital marketing.
- Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and SEO.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive marketing content.
- Familiarity with analytics tools to measure and analyze marketing performance.
- Creative thinking and the ability to generate innovative marketing ideas.
- Proficiency in marketing software and tools.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Strong organizational and project management skills
Preferred Qualifications:
- Experience with marketing.
- Knowledge of e-publishing platforms and trends.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
