About the Role
As our Digital Marketing Lead, you'll take full ownership of digital marketing — from technical SEO and paid media to lead generation and marketing automation — driving qualified pipeline and brand authority in the B2B IT services space.
Key Responsibilities
- Lead Generation: Design and execute multi-channel lead generation strategies — inbound and outbound — to drive a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) aligned with revenue goals
- Leadership & Team Management: Lead, mentor, and scale the digital marketing team; define KPIs, manage performance, and foster a culture of ownership and innovation
- B2B IT Services Marketing: Build targeted campaigns for B2B IT audiences — CIOs, IT managers, and enterprise decision-makers — across the full buyer journey
- Technical SEO: Conduct technical SEO audits covering Core Web Vitals, crawlability, indexation, schema markup, site speed, canonicalization, and mobile optimization
- Local SEO: Manage Google Business Profile, local citations, NAP consistency, and location-based keyword strategies to boost regional visibility and local lead flow
- SEO Tools — SEMrush & Ahrefs: Drive keyword research, backlink audits, competitor analysis, rank tracking, and content gap identification
- Google Search Console: Monitor search performance, resolve crawl and indexation issues, manage sitemaps, and optimize for impressions and CTR
- GA4: Configure GA4 properties, set up events and conversions, build custom funnels, and generate insights that guide strategy and budget decisions
- SEM Campaigns: Run Google Ads campaigns targeting high-intent B2B keywords — optimize for Quality Score, CPL, and lead volume
- LinkedIn Ads: Own LinkedIn Campaign Manager — execute Sponsored Content, Lead Gen Forms, InMail, and ABM campaigns to engage decision-makers and fill the pipeline
- Paid Ads — Google & Meta: Plan and optimize paid campaigns focused on B2B lead quality, retargeting, and cost-efficient conversions
- Social Media Marketing: Build brand authority and thought leadership on LinkedIn and other B2B-relevant platforms
- Email Marketing: Execute targeted email campaigns and lead nurture sequences mapped to each stage of the B2B funnel
- Marketing Automation: Use HubSpot, Marketo, or Zoho to automate lead capture, scoring, nurturing, and CRM handoff to sales
- Analytics & Reporting: Own performance reporting — track MQLs, SQLs, CAC, pipeline contribution, and campaign ROI; present insights to leadership regularly
- Budget Management: Plan and optimize digital marketing budget across all channels for maximum lead generation efficiency
What We're Looking For
- 6–8 years of digital marketing experience, with at least 2–3 years in B2B IT Services
- Proven track record in B2B lead generation — MQLs, SQLs, pipeline building
- Demonstrated team leadership and people management experience
- Deep expertise in Technical SEO and Local SEO
- Advanced hands-on skills with SEMrush and Ahrefs
- Strong proficiency in Google Search Console and GA4
- Experience managing Google Ads, Meta Ads, and LinkedIn Campaign Manager for lead gen
- Familiarity with marketing automation and CRM tools (HubSpot / Marketo / Zoho / Zapier)
- Solid understanding of B2B sales funnels, ABM strategies, and enterprise buyer behavior
- Data-driven mindset with the ability to optimize campaigns for pipeline impact
- Google Ads, LinkedIn Marketing, or SEMrush certifications are a strong plus
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
