Artarium is looking for an experienced and results-driven Senior SEO Executive to lead and execute our organic growth strategy. The ideal candidate should have 4–5 years of hands-on SEO experience, preferably with D2C (Direct-to-Consumer) brands in the E-commerce industry. This role requires a data-driven professional with expertise in on-page, off-page, and technical SEO, capable of driving high-quality organic traffic, improving search rankings, and increasing online sales.
Key ResponsibilitiesSEO Strategy & Growth
- Develop, implement, and optimize comprehensive SEO strategies to achieve organic traffic and revenue goals.
- Create SEO roadmaps aligned with business objectives and product growth.
- Stay updated with Google algorithm changes and implement best practices accordingly.
Keyword Research & Competitor Analysis
- Conduct in-depth keyword research for commercial, transactional, and informational search intent.
- Perform competitor analysis to identify growth opportunities and improve keyword rankings.
- Discover new content opportunities based on search trends and user behavior.
On-Page SEO
- Optimize website pages, product pages, category pages, blogs, and landing pages.
- Improve meta titles, meta descriptions, heading structures, image optimization, schema markup, and internal linking.
- Collaborate with the content team to ensure SEO-friendly content creation.
Off-Page SEO
- Execute high-quality link-building campaigns through ethical white-hat SEO techniques.
- Manage digital PR, outreach campaigns, and local SEO activities.
- Build authoritative backlinks to improve domain authority and organic visibility.
Technical SEO
- Perform technical SEO audits and resolve issues related to crawlability, indexing, Core Web Vitals, site speed, duplicate content, redirects, broken links, XML sitemaps, robots.txt, and structured data.
- Work closely with developers to implement technical SEO recommendations.
E-commerce SEO
- Optimize product listings, collection pages, and category pages for maximum organic visibility.
- Improve product discoverability and conversion through SEO best practices.
- Implement SEO strategies specifically designed for D2C and E-commerce websites to drive qualified traffic and increase online sales.
Analytics & Reporting
- Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Generate performance reports with actionable insights using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
- Measure ROI and continuously optimize SEO campaigns based on data.
Cross-Functional Collaboration
- Work closely with Marketing, Content, Design, and Development teams to ensure SEO is integrated into all digital initiatives.
- Support website launches, campaigns, and new product releases with SEO recommendations.
Required Skills & QualificationsExperience
- 4–5 years of proven experience in SEO.
- Mandatory experience working with D2C (Direct-to-Consumer) brands in the E-commerce industry.
- Strong understanding of organic growth strategies for online retail businesses.
Core Expertise
- Strong knowledge of On-Page, Off-Page, Technical, and E-commerce SEO.
- Hands-on experience optimizing large-scale e-commerce websites.
- Understanding of Core Web Vitals, structured data, crawl budget optimization, and search intent.
SEO Tools
- Google Analytics (GA4)
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- Moz
- Google Tag Manager (preferred)
- Looker Studio (preferred)
Technical Knowledge
- Basic understanding of HTML, CSS, JavaScript, and website architecture.
- Experience working with Shopify, WooCommerce, Magento, or similar e-commerce platforms is an added advantage.
Soft Skills
- Excellent analytical and problem-solving skills.
- Strong communication and presentation abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Highly organized with excellent attention to detail.
Preferred Candidate
- Experience in Home Decor, Lifestyle, Furniture, Luxury, or Consumer Product D2C brands will be an added advantage.
- Passion for SEO, digital marketing, and staying updated with the latest search engine trends and algorithm updates.
Pay: ₹30,000.00 - ₹80,000.00 per month
Work Location: In person
