Job Description: Digital Marketing Manager
Location: Bangalore, Karnataka, India (In-office)
Employment Type: Full-time
Department: Growth & Marketing
Job Overview
We are seeking a results-driven and creative Digital Marketing Manager to lead our online growth initiatives at our Bangalore office. In this role, you will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to increase brand visibility, drive qualified web traffic, and scale customer acquisition.
The ideal candidate possesses a strong blend of analytical and creative skills—expertly managing paid campaigns on Google Ads, mastering organic strategy through SEO, managing website content on WordPress, and creating visual assets using Canva.
Key Responsibilities1. SEO & Content Optimization
- Develop and execute comprehensive On-Page, Off-Page, and Technical SEO strategies to improve keyword rankings and organic search traffic.
- Conduct in-depth keyword research, competitor analysis, and content gap analyses using tools like Ahrefs, SEMrush, or Google Search Console.
- Collaborate on content strategy to ensure all published content, landing pages, and blogs rank well on search engine results pages (SERPs).
2. Google Ads (PPC) Management
- Plan, set up, and optimize multi-channel Google AdWords campaigns (Search, Display, Performance Max, and Video Ads).
- Manage paid ad budgets effectively to deliver optimal Cost Per Click (CPC), Click-Through Rates (CTR), and Return on Ad Spend (ROAS).
- Perform regular A/B testing on ad copy, keywords, targeting parameters, and landing page conversions.
3. WordPress Website Management
- Maintain and manage company websites and blogs hosted on WordPress.
- Create, edit, and publish high-converting landing pages, promotional banners, and blog posts.
- Ensure optimal website performance, user experience (UX), site speed, mobile-responsiveness, and basic technical maintenance.
4. Graphic Design & Asset Creation (Canva)
- Design visually engaging graphics for social media posts, Google Ad banners, website sliders, email newsletters, and promotional campaigns using Canva.
- Maintain brand guidelines and visual consistency across all digital touchpoints.
5. Analytics & Performance Reporting
- Monitor website traffic, user journeys, and campaign conversions using Google Analytics (GA4) and Search Console.
- Generate regular performance reports highlighting key KPIs, channel performance, ROI, and actionable growth opportunities.
Candidate Requirements & QualificationsRequirementDetailsExperience3 to 6 years of hands-on experience in Digital Marketing roles.Core SkillsetProven expertise in SEO, Google Ads (PPC), WordPress, and Canva.AnalyticsHands-on proficiency with Google Analytics (GA4), Search Console, and SEO audit tools.Technical KnowledgeBasic understanding of HTML/CSS and website CMS management.EducationBachelor’s degree in Marketing, Communications, Computer Applications, or related fields.Soft SkillsStrong communication, project management, and data-driven problem-solving skills.Key Performance Indicators (KPIs)Organic Traffic & Rankings: Growth in organic search traffic and target keyword positions.Paid Campaign ROI: Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).Conversion Rates: Website and landing page conversion rate optimization (CRO).
Pay: ₹50,507.84 - ₹80,036.32 per month
Work Location: In person
