Job Title - Performance Marketer
About the Role
We are looking for an experienced Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and performance analytics, with a proven track record of driving measurable results for B2B and B2C clients.
Key Responsibilities
Develop and manage performance marketing strategies aligned with business goals.
Plan, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and local app platforms.
Conduct keyword research, audience analysis, and competitor research.
Manage lead generation, website traffic, conversions, and e-commerce campaigns.
Optimize marketing funnels, bidding strategies, budgets, and ad creatives.
Monitor campaign performance and analyze KPIs such as CPL, CPA, CTR, ROAS, and conversion rates.
Conduct A/B testing for ads, creatives, landing pages, and targeting.
Implement conversion rate optimization (CRO) strategies.
Prepare performance reports and provide actionable recommendations.
Use automation and AI tools for campaign management, analysis, and optimization.
Stay updated with the latest trends, platform updates, and performance marketing best practices.
Requirements
3+ years of experience in performance marketing and paid advertising.
Strong expertise in Google Ads is mandatory.
Hands-on experience with Meta Ads and LinkedIn Ads.
Experience with local app advertising platforms such as ShareChat, Inshorts, etc. is an advantage.
Strong understanding of marketing funnels, conversion tracking, attribution, and analytics.
Experience handling both B2B and B2C campaigns.
Strong analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns and deliver results within deadlines.
Knowledge of AI tools and marketing automation is an added advantage.
Google Ads, Meta Blueprint, or LinkedIn certifications will be a plus.
Pay: ₹50,000.00 - ₹65,000.00 per month
Work Location: In person
