Job Description – Branding ManagerPosition
Branding Manager
Department
Marketing & Brand Communications
Reporting To
Director – Sales & Marketing / Chief Marketing Officer
Location
Corporate Office
Experience Required
8–15 Years
Preferred Industry Experience
- Pipes & Fittings
- Water Tanks
- Building Materials
- Paints
- Cement
- Electricals
- Consumer Durables
- Industrial Manufacturing
Qualification
- MBA (Marketing) Preferred
- Graduate/Post Graduate in Marketing, Mass Communication, Advertising, Branding, Digital Marketing or Related Discipline
Job Purpose
To develop, implement and manage the company's overall branding strategy across ATL, BTL, Digital, Social Media, Trade Marketing and Corporate Communications channels, ensuring strong brand visibility, market leadership and support to sales growth.
The Branding Manager shall be responsible for creating a unified brand image for all products, dealers, influencers, customers and stakeholders.
Key ResponsibilitiesA. Brand Strategy & Brand ManagementResponsibilities
- Develop annual branding strategy aligned with business objectives.
- Build brand positioning for all product categories.
- Define brand architecture and communication guidelines.
- Maintain consistency across all branding touchpoints.
- Develop long-term brand equity building initiatives.
- Conduct periodic brand health assessments.
- Monitor market perception and brand awareness.
Key Deliverables
- Annual Brand Plan
- Brand Guidelines
- Brand Positioning Framework
- Brand Visibility Strategy
- Product Branding Framework
B. ATL Marketing ManagementResponsibilities
Plan and execute ATL campaigns including:
- Television Advertising
- Radio Campaigns
- Newspaper Advertisements
- Magazine Advertisements
- Outdoor Advertising
- Hoardings
- Transit Media
- Cinema Advertising
Campaign Management
- Media planning and buying.
- Agency coordination.
- Creative development.
- Campaign execution.
- ROI evaluation.
Deliverables
- Annual ATL Calendar
- Campaign Performance Reports
- Reach & Visibility Metrics
C. BTL Marketing ManagementResponsibilities
Lead all ground activation activities including:
- Dealer Meets
- Distributor Meets
- Plumber Meets
- Contractor Meets
- Retail Activation Programs
- Product Demonstrations
- Road Shows
- Van Campaigns
- Influencer Engagement Programs
Deliverables
- BTL Calendar
- Event Execution Reports
- Lead Generation Reports
- Dealer Engagement Metrics
D. Social Media ManagementOwnership
Manage all company social media platforms:
- Facebook
- Instagram
- LinkedIn
- YouTube
- X (Twitter)
- WhatsApp Business
- Google Business Profile
Responsibilities
- Develop social media strategy.
- Monthly content calendar creation.
- Campaign planning and execution.
- Video content planning.
- Influencer collaborations.
- Community engagement.
- Social listening.
- Reputation management.
Content Categories
- Product Awareness
- Dealer Success Stories
- Customer Testimonials
- Factory Videos
- Technical Education
- New Product Launches
- Employee Branding
- Corporate Updates
- CSR Activities
KPIs
- Followers Growth
- Engagement Rate
- Reach
- Leads Generated
- Website Traffic
- Video Views
E. Digital Marketing & Lead GenerationResponsibilities
- Website management.
- SEO strategy.
- SEM campaigns.
- Google Ads.
- Meta Ads.
- LinkedIn Ads.
- Lead generation campaigns.
- Marketing automation.
Lead Management
- Campaign lead tracking.
- CRM integration.
- Lead quality monitoring.
- Conversion reporting.
KPIs
- Cost Per Lead
- Marketing Qualified Leads (MQLs)
- Website Traffic
- Lead Conversion Rate
F. Website & Online PresenceResponsibilities
- Manage corporate website.
- Ensure updated product information.
- Improve user experience.
- SEO optimization.
- Landing page development.
- Product catalogue management.
KPIs
- Organic Traffic Growth
- Search Rankings
- Website Leads
- Bounce Rate Reduction
G. Corporate Communications & Public RelationsResponsibilities
- Press releases.
- Media relations.
- Corporate announcements.
- Crisis communication management.
- Thought leadership initiatives.
- Industry association engagement.
Stakeholders
- Media Houses
- Industry Publications
- Trade Associations
- Government Bodies
H. Product Launch ManagementResponsibilities
- Product launch planning.
- Go-to-market strategy.
- Launch campaigns.
- Dealer launch events.
- Digital launch programs.
- Marketing collateral preparation.
Deliverables
- Launch Toolkit
- Sales Support Material
- Product Launch Reports
I. Exhibition & Event ManagementResponsibilities
- Exhibition participation planning.
- Stall conceptualization.
- Event branding.
- Lead generation.
- Vendor management.
Events
- Industry Trade Fairs
- Plumbing Exhibitions
- Building Material Exhibitions
- Dealer Conferences
J. Creative & Content ManagementOwnership
Manage all brand creatives including:
- Brochures
- Product Catalogues
- Corporate Presentations
- Product Videos
- Advertisements
- Social Media Creatives
- Dealer Branding Material
- POSM Materials
Responsibilities
- Content approval.
- Creative direction.
- Brand consistency.
- Agency management.
K. Dealer Branding & Retail VisibilityResponsibilities
- Shop Boards
- Dealer Signage
- Wall Paintings
- Retail Branding
- Display Units
- Product Showrooms
KPI
- Retail Visibility Score
- Market Branding Coverage
L. Marketing Budget ManagementResponsibilities
- Annual marketing budget preparation.
- ATL budget allocation.
- BTL budget allocation.
- Digital marketing spend management.
- ROI analysis.
KPI
- Marketing ROI
- Budget Utilization Efficiency
M. Agency & Vendor ManagementManage
- Advertising Agencies
- Digital Agencies
- Event Agencies
- Production Houses
- Printing Vendors
- Media Buying Agencies
Responsibilities
- Vendor evaluation.
- Negotiation.
- Performance monitoring.
- Contract management.
N. Team ManagementRecommended Team Structure
Branding Manager
Reporting Team:
- Digital Marketing Manager
- Social Media Executive
- Graphic Designer
- Content Executive
- BTL Marketing Executive
- Exhibition Coordinator
- Marketing Coordinator
Responsibilities
- Goal setting.
- Team development.
- Performance reviews.
- Resource planning.
Key Performance Indicators (KPIs)Brand KPIs
- Brand Awareness Growth
- Share of Voice
- Brand Recall
- Market Visibility Score
Digital KPIs
- Website Traffic Growth
- Lead Generation
- Social Media Engagement
- SEO Rankings
- Campaign ROI
BTL KPIs
- Dealer Engagement Score
- Influencer Registrations
- Event ROI
- Lead Generation
Business KPIs
- Marketing Contribution to Sales
- Cost Per Lead
- Dealer Acquisition
- Customer Acquisition
Competencies RequiredTechnical Skills
- Brand Management
- Digital Marketing
- Social Media Marketing
- SEO & SEM
- ATL Campaign Management
- BTL Activation
- Event Management
- Content Marketing
- Media Planning
- Marketing Analytics
Leadership Skills
- Strategic Thinking
- Creativity
- Communication
- Team Leadership
- Vendor Management
- Budget Management
- Project Management
- Data-Driven Decision Making
Success Metrics (First 12 Months)
- Increase Brand Awareness Across Key Markets
- Establish Strong Digital Presence
- Generate Qualified Marketing Leads
- Improve Dealer & Influencer Engagement
- Standardize Brand Identity Across India
- Improve Marketing ROI
- Support Company's Growth from ₹125 Cr to ₹500 Cr Revenue
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
