The Marketing Coordinator leads all marketing initiatives across the property, including brand management, digital presence, lead generation, campaign execution, content creation, photography/videography coordination, and revenue-driven strategy. This role ensures consistent brand positioning, strong visibility, and measurable commercial impact.
Coordinates with: Sales, Reservations, Front Office, Wellness, F&B, Kitchen, Engineering, Stores, Security, HR
Brand Strategy & Positioning
- Maintain and enforce brand guidelines for all sub-brands
- Conduct quarterly brand audits
- Ensure consistency across digital and offline platforms
Digital Marketing & Online Presence
- Manage website updates and landing pages
- Oversee SEO, SEM, Google Ads, Meta Ads
- Maintain OTA content accuracy
Social Media Management
- Create monthly content calendars
- Oversee posts, reels, stories, and creative production
- Grow engagement and reach
Lead Generation & Campaign Execution
- Create campaigns for rooms, restaurants, wellness, retreats, corporate programs
- Monitor campaign ROI and optimise workflows
PR & Reputation Management
- Manage Google, TripAdvisor, OTA reviews
- Create and execute reputation recovery plans
- Maintain influencer and PR relationships
Photography, Videography & Creative Assets
- Maintain updated visual library
- Coordinate with photographers, videographers, editors
Coordination with Departments
- - Sales: decks, campaigns
- - Reservations: OTA content and promotions
- - Wellness: program promotions, testimonials
- - F&B: menus, promotions, events
- - FO: guest communication
Vendor Management
- Manage agencies, freelancers, printers
- Ensure cost efficiency and quality
Reporting & Analytics
- Weekly and monthly performance reports
- Campaign ROI tracking
- Website and social media analytics
Job Type: Full-time
Pay: ₹30,000.00 - ₹35,000.00 per month
Experience:
- Social media marketing: 1 year (Preferred)
Work Location: In person
