Vice President - Search Engine Optimization

McKinsey & Company -
Gurugram, Haryana

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Job details

5 hours ago

Qualifications

Branding
Computer Science
Marketing
Project management
Bachelor's degree
SEO
Google Search Console
SEO tools
AI
Google Analytics
Marketing
Performance marketing

Full job description

Job ID: 100745

Gurugram

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.

YOUR IMPACT

You will lead advanced SEO strategies to boost organic traffic, rankings, and visibility for multiple clients, integrating with performance marketing efforts to drive measurable growth.

You will join McKinsey’s Digital Marketing Hub (ETML team) and will be part of our client service team to take ownership of a workstream and solve some of the toughest challenges our clients face.

ET Medialabs (ETML), one of India’s leading performance marketing and analytics agencies, was acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from your experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

YOUR GROWTH

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

Bachelor’s degree in marketing, communications, computer science or a related field preferred

4+ years in SEO, with a focus on performance marketing and driving measurable results

Deep understanding of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc

Expertise in technical SEO and content optimization, with an eye on how AI-powered search (Google SGE, Bing Copilot, Perplexity, etc.) changes discovery

Experience with GenAI-driven content workflows to create scalable, high-quality, search-ready assets

Strong understanding of how AI reshapes ranking signals, structured data, and search intent, and ability to future-proof strategies

Experience working in a performance marketing agency or a fast-paced digital marketing environment

A mindset for connecting SEO to broader growth levers like AI content automation, personalization, and digital brand building

Strong project management skills with the ability to juggle multiple client accounts simultaneously

Ability to craft GEO-specific strategies that integrate language nuance, culture, and local AI-search behaviors

Please review the additional requirements regarding essential job functions of McKinsey colleagues.

Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.

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