Job Title: Social Media Manager
Experience: 2–4 Years
Employment Type: Full-Time
About Outfy
Outfy is an AI-powered social media marketing platform that helps online businesses create engaging content and automatically promote their products across multiple social media platforms. Thousands of eCommerce businesses use Outfy to grow their online presence with AI-generated videos, images, captions, and automated publishing.
We're looking for a creative, hands-on Social Media Manager who can not only manage our social media presence but also create engaging video content, grow our audience, and become the face behind many of our product tutorials.
Key Responsibilities
- Own and manage Outfy's social media presence across Instagram, Facebook, TikTok, YouTube, LinkedIn, X (Twitter), and Pinterest.
- Develop and execute a monthly social media content strategy aligned with marketing goals.
- Plan, create, schedule, and publish engaging content across all platforms.
- Grow followers organically through consistent, high-quality content and community engagement.
- Monitor trends, competitor activities, and emerging social media opportunities.
- Analyze social media performance and optimize content based on engagement and conversions.
- Respond to comments, messages, and community interactions in a timely manner.
Video & Content Creation
- Shoot and edit engaging Instagram Reels, YouTube Shorts, and TikTok videos.
- Create high-quality YouTube tutorials, feature walkthroughs, and product explainer videos.
- Record screen demonstrations, voice-overs, and talking-head videos explaining Outfy's features.
- Capture customer success stories, testimonials, and behind-the-scenes content.
Growth & Brand Building
- Drive organic follower growth and improve engagement across all channels.
- Build and execute influencer and creator collaborations.
- Identify viral content opportunities relevant to AI, social media, and eCommerce.
- Work closely with SEO and blog teams to convert articles into engaging social content.
Required Skills
- 2–4 years of experience managing business social media accounts.
- Proven experience growing followers and increasing engagement organically.
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, and YouTube algorithms.
- Experience creating YouTube tutorials and product demonstration videos.
- Strong copywriting skills for captions, hooks, and calls-to-action.
- Comfortable presenting on camera and explaining software products.
- Knowledge of AI content creation tools is a plus.
- Basic graphic design skills using Canva, Photoshop, or Figma.
Preferred Qualifications
- Experience working with SaaS or B2B software products.
- Understanding of SEO and YouTube optimization.
- Experience using social media scheduling and analytics tools.
If you're passionate about creating content that educates, inspires, and drives growth—and have a proven track record of building thriving social media communities—we'd love to hear from you.
Pay: From ₹35,000.00 per month
Work Location: In person
