We are looking for a Senior Social Media Executive who can own end-to-end social media strategy, execution, and performance. This role requires someone who is not just posting content, but driving brand growth, engagement, and revenue through social platforms.
Key Responsibilities
Strategy & Planning
- Develop monthly social media strategy & content calendar
- Align campaigns with sales, product launches, and marketing goals
- Identify trends, reels formats, and viral opportunities
Content Execution
- Plan and execute Instagram, Facebook, YouTube content
- Coordinate with design + video + performance team
- Ensure premium brand positioning (luxury tone)
Performance & Analytics
- Track engagement, reach, CTR, conversions
- Optimize content based on data insights
- Weekly & monthly reporting
Paid Ads Management
- Run and optimize Meta Ads (Facebook/Instagram)
- A/B test creatives, audiences, and campaigns
- Work on ROI & cost optimization
Influencer & Collaboration
- Identify and manage influencers & creators
- Handle collaboration campaigns & barter deals
- Track influencer ROI
Cross-functional Coordination
- Work with SEO, CRM, and website team
- Support campaign launches (sale, product drop, etc.)
- Ensure brand consistency across channels
Required Qualifications
- 3–5 years experience in Social Media / Digital Marketing
- Strong understanding of Instagram growth & content strategy
- Hands-on experience with Meta Ads Manager
- Experience in analytics tools (Meta Insights, Google Analytics)
- Ability to manage multiple campaigns simultaneously Preferred Skills
- Experience with Shopify / E-commerce brands
- Knowledge of Amazon / marketplace marketing
- Basic understanding of SEO & content marketing
- Creative thinking + trend spotting ability
Work Hours
- Monday to Saturday (09:00 AM – 6:00 PM)
Pay: ₹23,000.00 - ₹30,000.00 per month
Benefits:
- Commuter assistance
- Paid sick time
Education:
Experience:
- Social Media Executive: 2 years (Required)
Location:
- Surat, Gujarat (Surat) (Required)
Work Location: In person
