1. Set specific marketing goals and duly represent them for internal and external buy-in
2. Design and implement marketing strategies aligned with business targets and duly represent them for internal and external buy-in
3. Ensure brand consistency through all marketing channels to enable building brand loyalty and identifying ways to improve customer retention.
4. Work closely with internal and external teams to ensure brand consistency in execution of brand communication and marketing campaigns.
5. Plan content requirements and create content strategy deliverables across a project life cycle
6. Developing clear and engaging content across required touchpoints that is consistent with the company's brand image and addresses both business goals and consumer needs.
7. Creating, adjusting, and managing the marketing and editorial calendar
8. Plan and execute marketing campaigns
9. Establish a strong, long-term web presence
10. Research and analyze market trends, competitors, and internal and external opportunities.
11. Analyze sales and marketing metrics, and create consumable reports, presentations etc. for further decision-making.
