We are looking for - 2 YR FULL TIME MBA PASS OUTS ONLY , FRESHERS to MAX UPTO 5 YEARS OF WORK-EX , BASED IN AND AROUND AHMEDABAD , energetic, data-driven, and creative Performance Marketing Specialist to take ownership of digital acquisition, social media strategies, and online advertising campaigns for a Mid-Size Gujarat Based Client.
NON MBAS/OUTSTATION CANDIDATES PLEASE DO NOT APPLY ! THANKS
Job Summary
As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing paid ad campaigns across Meta, Google, and emerging platforms. You will manage budget allocation, track conversion funnels, run A/B ad creative tests, and collaborate with content and design teams to drive maximum Return on Ad Spend (ROAS) and lower Customer Acquisition Cost (CAC).
Key Roles & Responsibilities
- Paid Campaign Execution: Launch, manage, and continuously optimize paid ad campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Shopping, and YouTube).
- Performance & Funnel Tracking: Track weekly and monthly KPIs including CTR, CPC, CPA, ROAS, and Conversion Rates using Google Analytics (GA4).
- Creative Testing & Copywriting: Work closely with graphic designers to test different ad copy, visual formats, reels, and video ad creatives.
- Audience Segmentation: Build, test, and refine custom lookalike audiences, interest groups, and retargeting pools.
- Landing Page Optimization: Partner with web development teams to improve landing page experience, lead capture forms, and conversion rates (CRO).
- Reporting: Prepare actionable weekly and monthly analytical performance reports for stakeholders.
Requirements & Skills
- Education: MBA / PGDM in Marketing.
- Experience : FRESHER TO MAX 5 Years POST MBA
- Analytical Mindset: Comfortable reading dashboards, working with Excel/Google Sheets, and translating raw data into optimization steps.
- Basic Tool Proficiency: Exposure to Google Analytics 4 (GA4), Canva, Meta Pixel setup, and basic SEO/Content principles.
- Communication: Good command of English, Gujarati and Hindi. Ability to assist and contribute to Copywriting and conceptualizing campaigns.
Pay: ₹350,000.00 - ₹1,050,000.00 per year
Benefits:
Work Location: Hybrid remote in Ahmedabad, Gujarat (Ahmedabad)
