Visagrad is a Europe-focused education, immigration, and relocation advisory company that helps students and professionals move, study, work, and settle in Europe. We provide end-to-end support across university selection, study-abroad counselling, scholarships, visa assistance, documentation, apostille and attestation, degree homologation, residency and settlement services.
Our approach is highly personalized. We assess each client's academic profile, financial situation, career goals and long-term plans before recommending the most suitable pathway. We focus on providing practical, transparent and realistic guidance rather than selling standardised packages. As a growing company, we work across international education, immigration, digital marketing, sales, market research and client advisory, giving our team members exposure to an international business environment and real client-facing projects.
Selected intern's day-to-day responsibilities include:
- Develop and manage a monthly social media content strategy and content calendar for Visagrad's Instagram and LinkedIn, aligned with business goals, target audiences, seasonal opportunities and current campaigns.
- Research relevant and high-interest topics related to studying in Europe, universities, scholarships, student visas, immigration, careers, relocation, residency and European opportunities, and identify topics with strong potential for engagement and enquiries.
- Create, edit and publish engaging content including Instagram Reels, carousels, posts, Stories and LinkedIn content, while maintaining consistency with Visagrad's brand identity.
- Develop strong hooks, headlines, captions and calls-to-action designed not only to generate engagement but also to encourage qualified users to contact Visagrad.
- Adapt content specifically for each platform, understanding the different audiences, formats, algorithms and communication styles of Instagram and LinkedIn rather than simply reposting identical content.
- Identify content opportunities through competitor research, social media trends, audience questions and industry developments, and recommend new topics, formats and content angles for Visagrad.
- Monitor competitors and relevant international education, immigration and relocation businesses to identify successful content strategies, market gaps and opportunities for Visagrad to differentiate itself.
- Support Visagrad's social media lead-generation activities by creating content designed to generate enquiries, website visits, WhatsApp conversations and other relevant conversions.
- Monitor and respond to relevant comments, messages and audience interactions, escalating genuine enquiries and questions to the appropriate Visagrad team member when required.
- Work closely with the Visagrad team to understand customer questions, objections, services and frequently requested information, and convert these insights into useful educational and conversion-focused content.
- Ensure all educational, visa, immigration and relocation-related content is accurate, responsible and appropriately communicated, and coordinate with the team before publishing information that may require verification.
- Support the development and maintenance of Visagrad's brand voice, visual identity and communication guidelines across social media platforms.
- Use tools such as Canva, ChatGPT, Gemini and other relevant AI and digital marketing tools to support research, content ideation, copywriting, creative production and workflow efficiency.
- Repurpose high-performing content across multiple formats, for example converting a research topic into a Reel, carousel, LinkedIn post, Story and other suitable formats.
- Track and analyse social media performance, including reach, impressions, engagement, follower growth, profile visits, clicks, enquiries and leads.
- Prepare a simple monthly social media performance report highlighting the best-performing content, underperforming content, key insights, audience behaviour and recommendations for the following month.
- Conduct regular content experiments with different topics, hooks, formats, posting styles and calls-to-action to identify what generates the highest engagement and qualified enquiries.
- Maintain an organised content management system containing content ideas, research, scripts, captions, creative assets, publishing schedules, published content and performance results.
- Maintain a consistent publishing schedule and proactively communicate any delays, content requirements or dependencies to the Visagrad team.
- Contribute ideas for campaigns, collaborations, seasonal content and new social media initiatives that can increase Visagrad's online visibility, credibility and lead generation.
Key Performance Areas
The intern will be evaluated based on:
- Consistency and quality of content production
- Growth in reach, engagement and relevant followers
- Quality and originality of content ideas
- Improvement in Instagram and LinkedIn presence
- Number and quality of enquiries generated through social media
- Ability to identify and act on trends and opportunities
- Quality of monthly reporting and recommendations
- Ability to work independently while coordinating effectively with the Visagrad team
Tipo de puesto: Beca / prácticas
Duración del contrato: 12 meses
Sueldo: ₹500,00 al mes
Pregunta(s) de postulación:
- What should be the primary goal of Visagrad's social media?
- Which content is most likely to attract prospective students?
- A Reel gets 100,000 views but generates zero enquiries. What does this tell you?
- Should the same post be copied directly from Instagram to LinkedIn?
- Which tool would be useful for creating social media designs?
- How many months/years of experience do you have in social media marketing or content creation?
- Which platforms have you actively managed?
Instagram
LinkedIn
Facebook
YouTube
Other
- Which tools are you comfortable using?
Canva
CapCut
ChatGPT
Gemini
Meta Business Suite
Google Analytics
Other
- Have you independently managed a company's social media account before?
Yes
No
Lugar de trabajo: Empleo remoto
