Position: Digital Marketing Specialist
Experience: 3–5 Years
Employment Type: Full-Time
Department: Marketing
Industry: IT / Technology
Job Summary
We are looking for a results-driven Digital Marketing Specialist with 3–5 years of experience to develop, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have strong knowledge of SEO, SEM/PPC, social media marketing, content marketing, email marketing, and analytics, with a proven ability to generate leads and improve online visibility.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage SEO activities, including on-page, off-page, technical SEO, keyword research, and link-building strategies.
- Manage Google Ads, Meta Ads, and other PPC campaigns to generate quality leads and improve ROI.
- Develop and execute social media marketing strategies across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
- Plan and coordinate content marketing initiatives, including blogs, landing pages, website content, and promotional campaigns.
- Monitor website traffic, rankings, conversions, and campaign performance using Google Analytics, Google Search Console, and other marketing tools.
- Conduct competitor and market research to identify new opportunities and trends.
- Create and manage email marketing campaigns and lead-nurturing activities.
- Work closely with the content, design, sales, and development teams to execute marketing campaigns.
- Track key performance indicators (KPIs), prepare regular performance reports, and provide actionable insights.
- Continuously test and optimize campaigns to improve CTR, conversion rates, traffic, leads, and overall ROI.
- Stay updated with the latest Google algorithm updates, digital marketing trends, advertising platforms, and industry best practices.
Required Skills
- 3–5 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
- Experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics (GA4) and Google Search Console.
- Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar tools.
- Understanding of conversion optimization, lead generation, and marketing funnels.
- Good analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
- Experience working in an IT/SaaS or B2B environment will be an advantage.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- A certification in Google Ads, Google Analytics, SEO, or Digital Marketing is a plus.
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
