Marketing Analytics + Creative Design Associate
India-Based (Remote) · IST with US Eastern/Pacific overlap required
WHAT YOU'LL DO
This role owns both the data and the visual production layer of the marketing function. Think of the team this way: the Marketing Manager — Brand Visibility & Events owns what the market sees. The Marketing Manager — Engine & Strategy owns the engine underneath. You own the intelligence and production layer that makes both run — turning raw data into dashboards and raw briefs into designed assets.
Marketing Operations + Attribution (Primary)-
Administer HubSpot (40K-contact database): contact hygiene, list management, workflow maintenance, and reporting
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Build and maintain GA4 dashboards: traffic, content performance, conversion signals, and post-launch SEO baseline via Google Search Console
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Connect data sources: GA4 + HubSpot + website behavior to produce a unified brand signal dashboard the CMO can take to executive leadership
Track the full signal chain: PAN earned media coverage website traffic spikes engagement patterns- pipeline signals; flag anomalies and trends weekly
Survey Analytics (Primary)-
Operationalize the scoring methodology for our proprietary market research surveys (Paris framework + Dynata survey data)
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Publish a consistent scoring cadence that feeds into our Institute positioning and thought leadership content
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Produce data summaries and visualization-ready outputs from each survey cycle; coordinate with the US Marketing Manager on narrative framing
Graphic Design + Visual Production (Primary)-
Own day-to-day design production: social media graphics, data visualization and infographic reports, web assets, and conference materials such as one-pagers, leave-behinds, and signage templates
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Maintain and extend the our brand asset library: design templates, style guide compliance, reusable component libraries for the team’s recurring needs
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Translate survey data and analytics insights into polished infographics and visual data stories — the bridge between your analytical work and a design-ready output
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Coordinate handoffs to ZenSciences for high-complexity productions such as major campaign builds, large-format conference booth graphics, and new brand system work; you own everything that does not require agency-level scope
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Operate design tools at production quality: Canva for fast-turnaround assets and templates, Figma for web assets and layout work, and Adobe Creative Suite for print-ready and high-fidelity outputs
Content from Data (Primary)-
Draft blog posts and LinkedIn content derived from analytics insights, survey results, and market data — you write from the numbers up; PAN or the US Marketing Manager polishes for external publication
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Produce internal data briefs summarizing what the analytics say each month; these feed leadership reporting and strategic planning sessions
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Surface data-driven story angles to PAN Communications for editorial calendar consideration
SEO / Website Analytics (Support)-
Establish and maintain the post-launch SEO baseline using GA4 and Google Search Console; report monthly on organic search performance, keyword movements, and content gaps
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Partner with the US Marketing Manager on content update priorities informed by SEO data
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Learn and operate Sanity CMS for basic content updates under US Marketing Manager direction
Social Media Analytics (Support)-
Support the Marketing Manager — Brand Visibility & Events on LinkedIn strategy by tracking post performance, engagement rates, and follower growth trends
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Maintain the social content scheduling calendar; Brand Visibility & Events sets strategy, you execute cadence, pull analytics, and produce graphics
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Report on which content types and topics drive the strongest engagement signals
Campaign Logistics (Support)-
Support conference and event activations with logistics coordination, asset tracking, post-event reporting, and designed leave-behind materials
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Maintain shared trackers for editorial calendar, analyst briefing schedules, award submissions, and content pipeline
WHAT YOU BRING
Required-
Bachelor’s or Master’s degree in Marketing Analytics, Data Science, Business Analytics, Graphic Design, Visual Communication, or a closely related field — recent graduates with demonstrated dual capability strongly encouraged
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Demonstrated comfort with data: you can build a dashboard, interpret a trend, and write a summary of what it means without hand-holding
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Demonstrated design portfolio: social graphics, infographics, presentation decks, or web assets — something we can look at that shows you can produce clean, on-brand visual work
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Strong analytical writing — you can turn a dataset into a readable narrative paragraph without needing the data pre-interpreted for you
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Proficiency in at least two of: Canva, Figma, or Adobe Creative Suite — with aptitude to learn the others
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Experience with Google Analytics GA4, or strong aptitude to learn quickly; ability to set up basic reporting views and monitor performance trends
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Fluency with AI tools such as Claude, ChatGPT, Gemini, or Midjourney as part of your daily workflow — our leadership team’s hiring thesis: a natively AI-fluent analyst-designer will outperform a more experienced specialist who is not
Preferred-
HubSpot certification or hands-on HubSpot experience: CRM hygiene, contact lists, workflows, dashboards
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Familiarity with data visualization tools such as Google Looker Studio, Tableau, or Power BI
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Experience with Google Search Console, keyword research, or SEO fundamentals
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Exposure to survey data analysis: quantitative coding, cross-tabulation, scoring rubrics
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Familiarity with healthcare technology, health insurance, or B2B enterprise software — you do not need deep domain expertise, but comfort with a complex industry context matters
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Experience with content management systems such as Sanity or WordPress
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Experience designing for print: conference materials, one-pagers, brochures (InDesign preferred)
WHAT YOU WON'T DO
This is not a solo creative director role. ZenSciences is our external design agency and owns major brand productions, large-format campaign builds, and new brand system work. You own the day-to-day design cadence — the assets the team needs fast, consistently, and on-brand. You’ll know when to handle something in Canva and when to escalate to ZenSciences.
This is not a demand generation or paid media role. We run a brand-led motion — no paid campaigns, no ABM programs, no performance marketing. If you are excited about funnel math and conversion rate optimization as the center of your work, this role is not the right fit.
This is not a solo or unsupervised role — especially early. You will work closely with the US Marketing Manager and the CMO, with clear direction on priorities. As you ramp up and demonstrate ownership in both disciplines, scope will expand.
THE TEAM YOU'RE JOINING
You will be part of a small, newly restructured marketing team operating at a company inflection point:
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Chief Marketing Officer — Owns marketing strategy, investor/analyst narrative, partnerships, and executive alignment. Also serves as Chief of Staff to the CEO.
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Marketing Manager — Brand Visibility & Events (US) — Owns conferences, awards, social media strategy, and events. You support this role with analytics, designed conference assets, and social graphics.
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Marketing Manager — Engine & Strategy (US, new hire) — Owns agency management, analyst relations documents, content strategy, SEO, and website ops. Your primary day-to-day manager.
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PAN Communications — External PR and content agency; produces all major external content including Forbes bylines, press releases, and editorial content.
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Milkshake — External web agency; structural website work and technical maintenance.
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ZenSciences — External design agency; major brand productions, new brand system work, and large-format campaign assets. Day-to-day design needs stay in-house with you.
The design principle: Brand Visibility & Events = visible. US Marketing Manager = engine. You = intelligence and production layer. You are the analytical backbone and the in-house creative shop — the person who makes both run faster.
WHY THIS ROLE MATTERS
Right now, our PR agency is spending $180K/year generating coverage — and we have no systematic way to connect that coverage to website traffic, HubSpot engagement, or business signals. We cannot tell the CEO whether the brand-led motion is working because there is no measurement layer.
Separately, every design request — a LinkedIn graphic, a one-pager for a conference, an infographic for a survey result — currently waits in a queue to ZenSciences. There is no in-house design capability for the fast-moving, day-to-day needs of the team.
You solve both problems.
We are also launching the our Institute — a research and thought leadership initiative anchored in proprietary survey data and industry partnerships. That initiative requires a consistent, credible analytics engine to publish scoring, surface insights, and produce data-driven content — paired with the design capability to make that content visually compelling. You run the engine and design the outputs.
This is an early-career role with high-impact visibility. The CMO reviews your dashboards in executive leadership meetings. Your infographics ship alongside PAN-polished content under the Our brand. Your conference materials go on the table at HLTH, ViVE, and HIMSS. You will learn healthcare AI, B2B brand strategy, and enterprise marketing operations at close range — in a company actively trying to become the category leader in agentic AI for healthcare.
TO APPLY
Send your resume, a portfolio link or sample (2–3 design pieces), and a brief note (no cover letter required) explaining:
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A project — academic or professional — where you turned a dataset into a story or recommendation
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A design project you are proud of and the tools you used to produce it
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What AI tools you use regularly and how they show up in your day-to-day work
