DIGITAL MARKETING EXECUTIVE
Experience: 3+ Years
About Semicolon Solution
Semicolon Solution is a technology-driven software company focused on delivering innovative, scalable, and high-quality digital solutions. We build modern web and mobile applications for clients across industries. We are looking for a results-driven Digital Marketing Executive who can create, manage, and optimize performance marketing campaigns to drive app installs, lead generation, and business growth.
Position Overview
We are seeking an experienced Digital Marketing Executive with 3+ years of hands-on experience in Performance Marketing and Mobile App Marketing. The ideal candidate should have strong expertise in Google Ads, Meta Ads, App Marketing, and Analytics. You will be responsible for planning, executing, and optimizing paid campaigns to maximize ROI, generate quality leads, and increase mobile app installs.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, and App Campaigns).
- Manage and optimize Meta Ads (Facebook & Instagram) for lead generation and app promotion.
- Drive user acquisition strategies for Android and iOS mobile applications.
- Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.
- Perform audience research, competitor analysis, and keyword research.
- Implement and manage remarketing campaigns across digital platforms.
- Optimize app visibility through App Store Optimization (ASO).
- Track campaign performance using Google Analytics 4 (GA4), Firebase Analytics, Google Tag Manager, and Google Search Console.
- Generate high-quality leads through digital marketing initiatives.
- Work closely with the design, content, and development teams to execute marketing campaigns.
- Prepare weekly and monthly reports on campaign performance, budget utilization, and ROI.
- Stay updated with the latest digital marketing trends, Google algorithm updates, and advertising platform changes.
Required Skills
- Strong expertise in Google Ads (Search, Display, Performance Max, and App Campaigns).
- Hands-on experience with Meta Ads (Facebook & Instagram).
- Experience in Mobile App Marketing for Android and iOS applications.
- Knowledge of App Store Optimization (ASO).
- Strong understanding of Google Analytics 4 (GA4), Firebase Analytics, Google Tag Manager, and Google Search Console.
- Experience in lead generation, conversion optimization, and remarketing campaigns.
- Ability to analyze campaign data and optimize marketing performance.
- Familiarity with landing page optimization and A/B testing.
- Basic knowledge of SEO is an added advantage.
- Excellent analytical, communication, and problem-solving skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 3+ years of proven experience in Performance Marketing / App Marketing / Digital Marketing.
- Proven experience managing high-budget Google Ads and Meta Ads campaigns with measurable results.
- Google Ads Certification and Meta Certification will be an added advantage.
- Candidates who have completed professional digital marketing training from reputed institutes or platforms will be preferred.
- Strong portfolio showcasing successful performance marketing campaigns is highly desirable.
Preferred Experience
- Experience in IT Services, SaaS, Mobile App, or Software Product companies.
- Experience promoting Android and iOS applications.
- Understanding of app attribution tools such as AppsFlyer, Adjust, or Branch.io is an added advantage.
- Familiarity with AI-powered marketing tools and automation platforms.
Why Join Semicolon Solution?
- Opportunity to work on innovative software and mobile app projects.
- Collaborative and growth-oriented work environment.
- Exposure to high-impact digital marketing campaigns.
- Career growth and continuous learning opportunities.
- Competitive salary and performance-based incentives.
How to Apply
Interested candidates can share their updated resume at:
Contact: +91 79847 99148
Email: [email protected]
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Education:
- Secondary(10th Pass) (Required)
Experience:
- Google and Meta Ads: 2 years (Required)
- Performance/ App/ Digital marketing: 3 years (Required)
Language:
License/Certification:
- digital marketing training (Required)
Location:
- Mota Varachha, Surat, Gujarat (Preferred)
Work Location: In person
