Job description
Role & responsibilities
Position Overview
We are looking for a data-driven performance marketer to own customer acquisition end to end and drive the full customer lifecycle, from first click to repeat booking.
You will be responsible for a single number: cost per acquisition. Not impressions. Not clicks. Not leads. Not Engagement. This is a hands-on, in-platform role. You will build and optimise campaigns yourself, own the tracking & analytics to be measured on business outcomes rather than media metrics.
Key Responsibilities
Campaign Management
- Own end-to-end paid acquisition across Meta and Google, with full accountability for CAC and booking volume
- Plan, launch and optimise conversion-focused campaigns driving online bookings on web and app
- Own campaign architecture objectives, optimisation events, bidding strategies, audiences and placements
- Own mobile app install campaigns across Meta and Google App Campaigns, accountable for cost per install, install-to-first-booking rate, and in-app repeat rate
- Manage daily budget allocation across cities, channels, campaigns and creative
- Build and scale Google Search and Performance Max for high-intent demand capture
- Build retargeting, lookalike and lifecycle audiences from first-party data
- Evaluate and pilot new paid channels, and build the paid acquisition playbook for new city launches
Testing & Creative
- Run structured experiments on audience, creative, offer and landing page one variable at a time, with sufficient volume to read a resultJob description
Role & responsibilities
Position Overview
We are looking for a data-driven performance marketer to own customer acquisition end to end and drive the full customer lifecycle, from first click to repeat booking.
You will be responsible for a single number: cost per acquisition. Not impressions. Not clicks. Not leads. Not Engagement. This is a hands-on, in-platform role. You will build and optimise campaigns yourself, own the tracking & analytics to be measured on business outcomes rather than media metrics.
Key Responsibilities
Campaign Management
- Own end-to-end paid acquisition across Meta and Google, with full accountability for CAC and booking volume
- Plan, launch and optimise conversion-focused campaigns driving online bookings on web and app
- Own campaign architecture objectives, optimisation events, bidding strategies, audiences and placements
- Own mobile app install campaigns across Meta and Google App Campaigns, accountable for cost per install, install-to-first-booking rate, and in-app repeat rate
- Manage daily budget allocation across cities, channels, campaigns and creative
- Build and scale Google Search and Performance Max for high-intent demand capture
- Build retargeting, lookalike and lifecycle audiences from first-party data
- Evaluate and pilot new paid channels, and build the paid acquisition playbook for new city launches
Testing & Creative
- Run structured experiments on audience, creative, offer and landing page one variable at a time, with sufficient volume to read a result
- Brief, test and iterate performance creative, maintaining a fixed creative refresh cadence
- Partner with product and design on landing page and checkout conversion rate optimisation
Tracking & Analytics
- Own the tracking & analytics Meta Pixel, Conversions API, GA4, event mapping and UTM discipline
- Ensure accurate attribution across web and app, including offline and backend conversion uploads
- Analyse the acquisition funnel from impression through to completed booking and identify drop-off points
- Track customer lifetime value by acquisition cohort and channel, and report weekly on LTV:CAC, funnel conversion rate and contribution margin by city
Preferred Experience & Skills
- Min. 6+ years in performance marketing with direct responsibility of customer acquisition and CAC
- Demonstrable track record of scaling a consumer business through paid acquisition, with numbers you can talk through
- Experience owning the full customer lifecycle from acquisition through to retention
- Experienced with geo-targeting at area and pincode granularity,
- Experience launching a new city or market from zero is a strong advantage
Technical Skills
- Meta Ads Manager conversion campaigns, Advantage+ behavior, audience and placement controls, bid strategies
- Google Ads Search, Performance Max, Demand Gen
- Programmatic Ads : Experience or Knowledge of running Programmatic Ads & Platforms.
Other Skills
- Strong cross-functional collaboration you will need product, engineering and operations to act on what you find
- Clear written communication; able to explain a performance decision to a founder in plain language
- Highly organised, able to run multiple cities, channels and experiments simultaneously
Comfortable operating without an established team, stack
- Tracking and attribution Meta Pixel, Conversions API, GA4, event mapping, offline conversion upload, UTM architecture. You should be able to debug why a conversion event is not firing.
- Analytics and reporting Strong Knowledge in Analytical tools such as GA4 and exposure in various ls such as Appsflyer, Clevertap, Mixpanel or willingness to learn & adapt it quickly.
- Experimentation A/B testing methodology, CRO, customer segmentation, statistical significance
- Good to have marketing automation tools experience
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
