Performance Marketing Specialist (Google & Meta Ads)
Company: Twisma Business Solutions
Location: Chennai
Job Type: Part time
Experience: 2 - 3 Years
About Twisma Business Solutions
Twisma Business Solutions is a results-driven digital marketing agency helping businesses generate qualified leads, increase sales, and scale through data-driven marketing strategies. We work with clients across multiple industries, focusing on measurable growth through Google Ads, Meta Ads, SEO, content marketing, and automation.
We are looking for an experienced Performance Marketing Specialist who can independently manage advertising campaigns, optimize ROI, and deliver measurable business results.
Key Responsibilities
- Plan, launch, and manage Google Ads campaigns (Search, Performance Max, Display, YouTube, and Local campaigns).
- Create and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop lead generation, sales, and brand awareness strategies.
- Perform audience research, competitor analysis, and keyword research.
- Build high-converting campaign structures from scratch.
- Monitor campaign performance daily and optimize based on KPIs.
- Improve CTR, Conversion Rate, ROAS, and reduce Cost Per Lead (CPL).
- Configure and troubleshoot conversion tracking using:
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta Pixel
- Conversion API (CAPI)
- Google Ads Conversion Tracking
- Conduct A/B testing for:
- Ad creatives
- Landing pages
- Headlines
- Audience targeting
- Create remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with designers, video editors, and content creators to improve ad performance.
- Stay updated with the latest Google and Meta advertising policies and algorithm changes.
Required Skills
- Expert knowledge of Google Ads.
- Expert knowledge of Meta Ads Manager.
- Strong understanding of:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion API
- Experience with lead generation campaigns.
- Strong analytical and data interpretation skills.
- Ability to scale profitable campaigns.
- Experience managing monthly ad budgets from ₹1 lakh to ₹20 lakh+.
- Landing page optimization knowledge.
- Strong understanding of sales funnels and customer journeys.
- Excellent communication and reporting skills.
Preferred Qualifications
- Google Ads Certifications.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience working in a digital marketing agency.
- Familiarity with CRM integrations and marketing automation tools.
- Basic knowledge of SEO and conversion rate optimization (CRO).
Mandatory Experience
Applicants should have successfully managed campaigns in industries such as:
- Real Estate
- Healthcare
- Education
- E-commerce
- Photography
- Automotive
- Hospitality
- Local Service Businesses
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Click-Through Rate (CTR)
- Lead Quality
- Revenue Generated
- Client Retention
- Campaign Scaling Performance
What We Offer
- Competitive salary based on experience.
- Performance-based incentives.
- Opportunity to work with diverse clients and industries.
- Continuous learning and certification support.
- Collaborative and growth-focused work environment.
- Opportunity to lead high-impact digital marketing projects.
How to Apply
Please send your resume, portfolio, Google Ads and Meta Ads certifications (if available),
Twisma Business Solutions is looking for marketers who are passionate about performance, data, and delivering measurable business growth—not just running ads.
Pay: ₹5,000.00 per month
Benefits:
Application Question(s):
- Can you manage multiple campaigns at once ?
- How many years of experience you have in these field ?
Work Location: In person
