Job Title: Business Development Executive
Location: Sector 83, Mohali
Position: Business Development Executive
Experience: 1 to 3 Years
About Us:
Offshore Marketers is a data-driven digital marketing agency focused on delivering performance-oriented solutions across SEO, paid ads, funnels, and automation. We are currently seeking a Business Developer with the experience of 2 to 3 Years who can bridge business needs with technical execution, helping us scale smarter and drive growth using insights, systems, and strategy.
Role Overview:
As a Business Developer, you will work closely with cross-functional teams—including marketing, sales, and tech—to identify business opportunities, optimize workflows, and support data-driven decision-making. This role is ideal for someone who understands digital marketing ecosystems and wants to contribute strategically to business and product development.
Key Responsibilities:
- Business Requirement Gathering: Work with stakeholders to collect, define, and translate business needs into functional requirements and project documentation.
- Lead Funnel Analysis: Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and opportunities for optimization using tools like Google Analytics, Hotjar, and CRM dashboards.
- Lead Generation & Revenue Contribution: Strategically identify and utilize various online portals to generate qualified leads, nurture opportunities, and contribute directly to the company’s revenue pipeline.
- Client Needs Mapping: Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and performance metrics.
- Market & Competitive Intelligence: Perform competitor benchmarking, trend forecasting, and audience segmentation using research platforms and data visualization tools.
- Proposal & SOW Documentation: Create business proposals, technical documentation, and scope of work documents using a structured, data-backed approach.
- CRM & Data Management: Maintain data integrity within CRM systems (e.g., HubSpot, Zoho), generate reports, and build dashboards to track business development performance.
- Process Automation Support: Identify areas for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.
- Cross-Team Collaboration: Act as the liaison between business, marketing, and technical teams to ensure successful implementation of growth and campaign strategies.
Technical & Core Skills Required:
- Basic Analytical Tools: Good knowledge of Microsoft Excel and Google Sheets for reporting and simple data analysis (e.g., filters, charts, basic formulas).
- CRM Familiarity: Hands-on experience or basic understanding of any CRM platform like Zoho, HubSpot, or GoHighLevel to manage leads and track client interactions.
- Digital Marketing Awareness: General understanding of how online funnels, paid ads, and email campaigns work. Experience working with teams using tools like MailerLite, Meta Ads Manager, or Systeme.io is a plus.
- Documentation Skills: Ability to create structured documents such as client briefs, simple reports, and workflow outlines using MS Word, Google Docs, or Notion.
- Communication: Strong verbal and written communication skills for coordinating with team members and presenting findings or suggestions clearly.
- Problem Solving: Ability to identify issues, think critically, and suggest practical solutions based on available data.
- Organizational Tools: Comfortable using basic project management tools like Trello, ClickUp, or Google Calendar to manage tasks and timelines.
Job Types: Full-time, Fresher
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Do you have any prior experience in business development, sales, or client engagement?
- Have you ever generated leads through online research, networking, or market analysis?
- How would you rate your verbal and written communication skills in English?
Basic
Good
Excellent
- Are you comfortable preparing proposals, quotations, or presentations for clients?
- Are you open to working collaboratively with different internal teams to deliver client requirements?
- Current Salary
Education:
Experience:
- Business development: 1 year (Preferred)
Shift availability:
Work Location: In person
