We are looking for an experienced and result-oriented Team Lead – Digital Marketing to lead our digital marketing team and drive online growth. The ideal candidate should have expertise in SEO, Google Ads, Meta Ads, lead generation, content marketing, analytics, and team management. The role involves planning and executing digital marketing strategies, improving campaign performance, and achieving business objectives.
Key Responsibilities
- Lead and manage the digital marketing team to achieve monthly KPIs and lead generation targets.
- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager (GTM).
- Plan and oversee content marketing activities, including blogs, landing pages, and website content.
- Conduct keyword research, competitor analysis, and market research.
- Optimize landing pages to improve conversion rates and user experience.
- Track campaign performance and prepare weekly/monthly MIS reports with actionable insights.
- Manage marketing budgets and ensure maximum ROI from paid campaigns.
- Coordinate with content writers, designers, developers, and sales teams for campaign execution.
- Stay updated with the latest digital marketing trends, Google algorithm updates, and advertising policies.
- Mentor and train team members to improve their technical and analytical skills.
- Ensure timely delivery of all digital marketing projects and campaigns.
Required Skills
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO).
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Experience with Google Analytics 4 (GA4), GTM, Search Console, and Looker Studio.
- Proficiency in keyword research tools such as SEMrush, Ahrefs, or Google Keyword Planner.
- Understanding of conversion tracking, remarketing, and lead generation strategies.
- Knowledge of WordPress, landing page optimization, and basic HTML/CSS is an advantage.
- Strong analytical, communication, and leadership skills.
- Excellent project management and team coordination abilities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- MBA in Marketing or Digital Marketing certification is preferred.
- Google Ads, GA4, or Meta Blueprint certifications are an added advantage.
Experience
- 4–7 years of experience in Digital Marketing.
- Minimum 1–2 years of experience leading a team.
- Experience in the Education/EdTech industry is preferred.
Job Types: Full-time, Permanent
Pay: From ₹50,000.00 per month
Work Location: In person
