About ViTWO
ViTWO is an IT product and Virtual CFO services company based in Newtown, Kolkata. We help businesses streamline operations through technology-driven solutions and expert financial services. We're growing our brand presence and looking for a creative storyteller to join our Digital Marketing team.
About the Role
We are looking for a Social Media & Content Creator to join our Digital Marketing team and own the content and social media pillar of our overall marketing strategy. Working closely with the Digital Marketing team, you will plan, create, and manage content across LinkedIn, Instagram, and other platforms, helping build ViTWO's brand identity and supporting broader marketing goals like lead generation, employer branding, and audience growth.
Key Responsibilities
- Plan and execute a monthly content calendar across LinkedIn, Instagram, and other platforms, aligned with overall digital marketing strategy
- Create engaging static, carousel, and short-form video content (reels/shorts) consistent with brand tone and visual identity
- Write compelling captions, posts, and copy tailored to each platform and campaign
- Design graphics and banners using tools like Canva, Adobe Photoshop, or Illustrator
- Shoot and edit short videos/reels for employer branding, product updates, and company culture
- Coordinate with the Digital Marketing team on campaign timelines, SEO/content alignment, and paid promotion of organic content
- Track and report content performance (engagement, reach, follower growth) and optimize based on insights
- Collaborate with HR, Marketing, and Leadership on hiring campaigns, company milestones, and product launches
- Stay updated on social media trends, platform algorithm changes, and emerging content formats
- Support employer branding initiatives, including employee spotlights, office culture content, and recruitment campaigns
Requirements
- 1–3 years of experience in social media management or content creation (agency or in-house); digital marketing team exposure preferred
- Strong portfolio showcasing content across LinkedIn/Instagram
- Hands-on experience with Canva, Adobe Creative Suite, or similar design tools
- Basic video editing skills (CapCut, Premiere Pro, or similar)
- Excellent written communication and copywriting skills
- Understanding of social media analytics, platform algorithms, and basic digital marketing principles (SEO, campaign tracking)
- Ability to work independently and collaboratively within a marketing team
- Bachelor's degree in Mass Communication, Marketing, Journalism, or a related field preferred
Good to Have
- Experience with employer branding or HR-related content
- Basic knowledge of paid social/Meta Ads or Google Ads
- Photography skills
What We Offer
- Opportunity to shape the content and social strategy within a growing Digital Marketing team
- Collaborative, fast-paced work environment
- Growth opportunities within a dynamic IT & Virtual CFO services company
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: Hybrid remote in Kolkata, West Bengal
