National Sales Manager (NSM) – Job DescriptionIndustry: Manufacturing (Screen Printing Chemicals / Industrial Chemicals)Location: Changodar, Ahmedabad, GujaratDepartment: Sales & MarketingReports To: Managing Director / CEO---Position SummaryThe National Sales Manager (NSM) is responsible for driving PAN India sales, developing strategic business plans, leading Regional Sales Managers and Sales Executives, expanding the dealer/distributor network, managing key accounts, and achieving revenue, profitability, and collection targets. The role requires close coordination with Production, Supply Chain, Marketing, Finance, and R&D to ensure customer satisfaction and sustainable business growth. ---Key Responsibilities1. Sales StrategyDevelop and execute annual sales strategy.Achieve monthly, quarterly, and annual sales targets.Identify new market opportunities across India.Increase market share and profitability.2. Business DevelopmentAppoint and develop dealers/distributors.Acquire OEM and corporate customers.Expand into new industrial segments.Conduct market surveys and competitor analysis.3. Team ManagementLead Regional Sales Managers, Area Managers, and Sales Executives.Set KPIs and sales targets.Conduct weekly review meetings.Recruit, train, coach, and mentor sales teams.4. Key Account ManagementBuild relationships with strategic customers.Handle pricing negotiations and annual contracts.Resolve major customer complaints.Improve customer retention.5. Forecasting & PlanningPrepare monthly sales forecasts.Coordinate with production for demand planning.Monitor inventory and stock availability.Ensure timely order execution.6. Sales OperationsReview CRM data and sales reports.Track enquiries, quotations, conversions, and collections.Monitor overdue payments.Improve sales productivity and conversion ratio.7. Marketing SupportParticipate in exhibitions and trade shows.Support product launches.Work with the marketing team on campaigns.Strengthen brand visibility across India.8. Cross Functional CoordinationCoordinate with:ProductionDispatchPurchaseFinanceTechnical ServiceQualityR&D9. ReportingPresent Monthly Business Review (MBR).Submit sales forecasts.Analyze sales performance.Recommend corrective actions.---Key Performance Indicators (KPIs)Annual Sales RevenueGross Margin %Sales Growth %New Customer AcquisitionDealer Network ExpansionCollection EfficiencyOutstanding ControlMarket Share GrowthForecast AccuracyCustomer SatisfactionTeam PerformanceEmployee Retention---QualificationBachelor's Degree in Engineering, Chemistry, Business, or Marketing.MBA (Marketing) preferred.---Experience12–18 years in B2B manufacturing sales.Minimum 5 years in a National/Regional Sales leadership role.Experience handling PAN India sales and distributor networks. ---Required SkillsStrategic Sales PlanningTeam LeadershipKey Account ManagementChannel DevelopmentBusiness DevelopmentCRM (Zoho/Salesforce/SAP)Sales ForecastingBudgetingNegotiationCommunication & PresentationData Analysis (Excel/Power BI)Customer Relationship Management---Travel Requirement15–20 days per month across India.---Preferred IndustryScreen Printing ChemicalsIndustrial ChemicalsSpecialty ChemicalsPrinting ConsumablesIndustrial CoatingsAdhesivesManufacturing (B2B)---Compensation (Ahmedabad Market)CTC: ₹25–45 LPA (depending on experience and industry exposure)Performance BonusAnnual IncentiveCompany Car AllowanceMobile & LaptopTravel ReimbursementMedical InsuranceThis JD aligns with common expectations for National Sales Managers in Indian manufacturing organizations, emphasizing strategic planning, distributor management, forecasting, leadership, and cross-functional coordination.
Pay: From ₹75,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person
