Senior Associate-Survey Programming
Pune, India
Role Impact:
The Sr Assoc Survey Prog role is integral to the successful execution of survey-based research projects, ensuring data accuracy and insightful reporting. This role focuses on managing survey programming, testing, and data validation processes to support the delivery of high-quality research outcomes for clients. The Sr Assoc Survey Prog contributes to the efficiency of the research team and the reliability of the data used for critical business decisions. This position offers the opportunity to refine research methodologies and contribute directly to the insightful recommendations MarketCast provides to its clients.
- Survey Programming & Scripting – Develop and implement survey instruments using survey programming platforms, ensuring accuracy • and adherence to project specifications. The role also involves creating complex skip patterns, randomization schemes, and custom question types to meet research objectives, enhancing data quality and respondent experience. This ensures the delivery of accurate and reliable data for analysis, directly influencing the strategic recommendations provided to clients. By optimizing survey logic and design, you contribute to obtaining meaningful insights that drive impactful marketing decisions.
- Quality Assurance & Testing – Conduct rigorous testing of survey instruments to identify and resolve programming errors, logic flaws, and usability issues. This includes thorough review of survey flow, question wording, and data capture to ensure data integrity and reliability. The QA process is critical in preventing biased or inaccurate data collection, safeguarding the quality of research outcomes and maintaining client trust. Addressing potential issues proactively ensures that the final data accurately reflects respondent opinions and behaviors.
- Data Validation & Cleaning – Implement data validation procedures to identify and correct inconsistencies, errors, and outliers in survey data. This involves using statistical software and custom scripts to ensure data accuracy and completeness before analysis. Validating data effectively minimizes the risk of drawing incorrect conclusions, thereby increasing the reliability of research findings. The validated data is then used to generate insights that inform strategic marketing decisions, ultimately contributing to client success.
- Project Coordination & Communication – Collaborate with project managers, researchers, and other team members to ensure timely completion of survey programming and data validation tasks. Clear communication is essential for understanding project requirements, addressing issues, and coordinating efforts effectively. This collaborative approach facilitates smooth project execution, ensuring that projects are completed on time and within budget, while maintaining high-quality standards. Effective coordination leads to successful project outcomes and satisfied clients.
- Documentation & Reporting – Maintain detailed documentation of survey programming code, data validation procedures, and testing results for future reference and This includes creating reports summarizing data quality metrics and identifying potential areas for improvement. Thorough documentation ensures transparency and facilitates knowledge sharing within the team, improving efficiency and consistency in future projects. Accurate reporting provides valuable insights into the survey process, enabling continuous optimization of research methodologies.
- Platform Expertise & Innovation – Stay updated with the latest features and capabilities of survey programming platforms, exploring new methods for enhancing survey design and data collection. This proactive approach enables the implementation of innovative solutions that improve data quality, streamline processes, and deliver superior research outcomes. By leveraging platform expertise, MarketCast maintains a competitive edge in the marketing research industry. Experimenting with new technologies helps to uncover more efficient and effective ways to gather and analyze data.
- Client Support & Consultation – Provide technical support and consultation to internal teams regarding survey programming best practices and data validation techniques. This involves assisting with troubleshooting, offering guidance on survey design, and ensuring adherence to industry standards. Supporting internal teams enhances their capabilities and improves the overall quality of research outputs. Client satisfaction is enhanced through the delivery of accurate and insightful research findings.
- Process Improvement & Optimization – Identify opportunities to streamline survey programming and data validation processes, implementing automation and other efficiency-enhancing measures. Continuously evaluate and refine workflows to improve productivity, reduce errors, and optimize resource utilization. Process improvements contribute to cost savings, faster project turnaround times, and higher-quality research outcomes. By optimizing workflows, MarketCast can better serve its clients and maintain a competitive edge.
We’re Looking For:
- Bachelor's degree in a relevant field such as Statistics, Mathematics, Computer Science, or a related area.
- Proven experience in survey programming using platforms such as Qualtrics, Decipher, or
- Strong understanding of survey design principles, questionnaire development, and data collection methodologies.
- Proficiency in data validation techniques and statistical software packages like SPSS or R.
- Excellent analytical and problem-solving skills, with the ability to identify and resolve complex issues.
- Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
- Experience with scripting languages such as JavaScript or Python for automating survey tasks.
- Knowledge of data privacy regulations and ethical considerations in survey research.
- A proactive approach to learning and staying updated with industry trends and best practices.
Who We Are:
MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, our team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next.
At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out on LinkedIn and at: www.marketcast.com (http://www.marketcast.com)
Our Values:
Move the Needle
We turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what's needed, executing with discipline, and driving outcomes that are measured and meaningful.
Client Success is Our Scoreboard
We win when our clients win. Delivering scaled, tech-enabled solutions that drive measurable impact and value to build lasting partnerships.
Grow Every Day
Expertise is earned continuously by investing in our craft, our colleagues, and our company.
Own It
Take responsibility for outcomes, not just outputs.
Benefits:
- Free movie tickets!
- Internet Broadband reimbursement
- Group Mediclaim policy covering employees and their families
- Group accident insurance for employees
- Group Term Life Insurance for employees
- Wellness and mental health support
- Annual health check-ups for employees at subsidized rates
- Professional growth and career development including LinkedIn Learning
In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. All benefits are subject to eligibility requirements, and the terms of our official plan may be modified or amended from time to time.
Data Privacy Notice: In accordance with the provisions of the Information Technology Act, 2000 and applicable Data Protection Rules in India, please note that we collect certain categories of personal information from you as part of the application process and use it for the purposes indicated. Categories of personal information include name, contact information (phone, email, address), and details of your work history and education. The purpose of collecting this information is to be able to contact you and to assess your qualifications for the role. All information will be processed and stored securely, and will be used solely for recruitment, selection, and, if applicable, onboarding purposes, in compliance with applicable Indian laws.
