Job Description – Business Development Executive | Inside Sales | B2C | Dental EdTech
Company: Cuspyd
Role: Business Development Executive – Inside Sales
Industry: Dental EdTech
Location: Hyderabad / On-site
Experience: 0–2 years
Employment Type: Full-Time
About Cuspyd
Cuspyd is a next-generation dental EdTech platform focused on transforming BDS education through digital, 3D and animated learning, along with notes, question banks, test series and exam-oriented preparation.
We are looking for an energetic and target-oriented Business Development Executive to join our Inside Sales team and help students discover and adopt Cuspyd.
Role Overview
The BDE will be responsible for calling prospective BDS students, understanding their academic requirements, explaining Cuspyd's products and benefits, handling objections, and converting qualified leads into paid customers.
The role involves high-volume calling, counselling, follow-ups and sales conversion.
Key Responsibilities
1. Lead Calling
- Make outbound calls to prospective BDS students.
- Connect with students from different years of BDS.
- Understand their academic needs, challenges and preparation goals.
- Explain Cuspyd's courses and learning solutions according to their requirements.
2. Product Counselling
- Clearly explain Cuspyd's:
- 3D & animated learning
- Digital notes
- Question bank
- Image-based questions
- Subject tests
- Mock tests
- NEET MDS preparation
- Performance analysis
- Recommend the most suitable Cuspyd plan/product to each student.
3. Sales Conversion
- Convert leads into paid Cuspyd subscriptions.
- Follow up with interested students through calls and appropriate communication channels.
- Create urgency and communicate offers/benefits effectively without mis-selling.
- Achieve daily, weekly and monthly sales targets.
4. Objection Handling
Handle common student objections such as:
"I already have another platform.""The price is too high.""I'll think about it.""I need to discuss it with my parents.""I'll join later.""I don't have time right now."
The candidate should be able to understand the actual objection and confidently communicate the value of Cuspyd.
5. Follow-Up & Lead Nurturing
- Maintain regular follow-ups with interested prospects.
- Categorize leads based on buying intent.
- Reconnect with students at the right time.
- Convert warm leads into customers.
6. CRM Management
- Maintain accurate lead information in the CRM.
- Record call outcomes and student requirements.
- Update follow-up dates and lead status.
- Maintain a healthy sales pipeline.
Key Skills Required
- Excellent communication skills.
- Strong convincing and interpersonal skills.
- Good telephone etiquette.
- Strong sales and negotiation skills.
- Ability to handle objections confidently.
- Good listening and counselling skills.
- Target-oriented mindset.
- Persistence and strong follow-up ability.
- Comfortable making a high number of calls every day.
- Basic computer and CRM knowledge.
Preferred Candidates
Candidates with experience in:
- EdTech sales
- Inside sales
- Tele-sales
- B2C sales
- Student counselling
- Education counselling
- Healthcare/Dental sales
will be preferred.
Note : BDS students/graduates or candidates familiar with dental education will have an added advantage.
Who Are We Looking For?
We are looking for someone who is:
Confident | Energetic | Persuasive | Target-Oriented | Student-Friendly
The ideal candidate should be able to turn a simple conversation into:
Student Requirement → Product Recommendation → Objection Handling → Follow-up → Conversion
Daily Responsibilities
The candidate will typically:
- Make outbound calls
- Speak with BDS students
- Understand their academic needs
- Explain Cuspyd products
- Handle objections
- Follow up with interested students
- Convert leads into paid subscriptions
- Update CRM
- Achieve daily/monthly sales targets
Key Performance Indicators (KPIs)
- Daily calls
- Connected calls
- Qualified leads
- Follow-ups completed
- Demos/product explanations
- Conversion rate
- Daily/weekly/monthly sales
- Revenue generated
- Average order value
- Lead-to-sale conversion
- Follow-up conversion
Compensation
Fixed Salary + Attractive Performance-Based Incentives
Incentives will be directly linked to sales performance and revenue generated.
Growth Opportunity
This role offers an opportunity to build a career in EdTech Inside Sales, with growth opportunities into:
BDE → Senior BDE → Team Leader → Sales Manager
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Education:
Work Location: In person
