Job Description – Digital Markete
Position: Digital Marketer**
Company: Awish DermaCare Pvt. Ltd.**
Location: Delhi sarita vihar
Employment Type: Full Time
Working Hours
Shift: 10:00 AM – 7:00 PM (9-hour shift including break)
Working Days: 6 days per week
Weekly Off:1 rotational off
About Us
Awish DermaCare Pvt. Ltd. is a leading aesthetic and dermatology healthcare organization committed to delivering advanced skin, hair, laser, and cosmetic treatments. We are seeking a creative, data-driven, and performance-oriented Digital Marketer to strengthen our online presence, generate qualified leads, and drive patient engagement through digital marketing initiatives.
Key Responsibilities
Performance Marketing
* Plan, execute, and optimize Google Ads, Meta Ads, and other paid campaigns.
* Generate quality leads while maintaining target Cost Per Lead (CPL).
* Monitor campaign performance and improve Return on Ad Spend (ROAS).
Search Engine Optimization (SEO)
* Improve website rankings for targeted keywords.
* Conduct keyword research and competitor analysis.
* Optimize website content, landing pages, and technical SEO.
Social Media Marketing
* Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
* Develop monthly content calendars.
* Increase brand awareness, engagement, and follower growth.
Content Marketing
* Coordinate with doctors and the creative team for educational and promotional content.
* Ensure all content aligns with the brand's tone and healthcare compliance.
Website & Landing Pages
* Update website content regularly.
* Optimize landing pages to improve lead conversion.
* Coordinate with developers for website improvements when required.
Email & WhatsApp Marketing
* Plan and execute email marketing campaigns.
* Support WhatsApp marketing and automation for patient engagement.
* Track campaign performance and optimize accordingly.
Analytics & Reporting
* Monitor website traffic using Google Analytics and Search Console.
* Prepare daily, weekly, and monthly performance reports.
* Analyze campaign performance and recommend improvements.
Online Reputation Management
* Monitor Google reviews and online reputation.
* Coordinate with the patient experience team to improve ratings and engagement.
Market Research
* Analyze competitors' digital marketing strategies.
* Identify new digital marketing opportunities and emerging trends.
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Key Result Areas (KRAs)
* Achieve monthly lead generation targets.
* Improve website organic traffic and keyword rankings.
* Increase social media engagement and follower growth.
* Maintain target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
* Improve website conversion rates.
* Deliver timely marketing reports with actionable insights.
* Support revenue growth through effective digital campaigns.
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# Required Qualifications
* Bachelor's degree in Marketing, Business, Communications, or a related field.
* Certification in Google Ads, Meta Ads, Google Analytics, or Digital Marketing is preferred.
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# Experience
* 1–4 years of experience in Digital Marketing.
* Experience in healthcare, dermatology, aesthetics, cosmetic clinics, or hospitals will be preferred.
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# Required Skills
* Google Ads
* Meta Ads (Facebook & Instagram)
* SEO (On-page & Off-page)
* Google Analytics & Search Console
* Social Media Marketing
* Content Marketing
* Email Marketing
* Google Business Profile Optimization
* Canva or basic graphic editing knowledge
* WordPress (preferred)
* Excellent written and verbal communication
* Strong analytical and reporting skills
* Time management and multitasking abilities
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# Key Competencies
* Creative thinking
* Analytical mindset
* Result-oriented approach
* Attention to detail
* Team collaboration
* Problem-solving ability
* Adaptability to changing digital trends
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# Performance Indicators (KPIs)
* Qualified leads generated
* Cost Per Lead (CPL)
* Website traffic growth
* Organic keyword rankings
* Return on Ad Spend (ROAS)
* Social media engagement rate
* Website conversion rate
* Campaign ROI
* Lead-to-appointment conversion support
* Timely submission of reports
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# What We Offer
* Competitive salary
* Performance-based incentives
* Professional growth opportunities
* Supportive and collaborative work environment
* Exposure to advanced digital marketing tools and healthcare branding
* Learning and development opportunities
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
