We are looking for a hands-on Digital Marketing Manager who can manage and scale our paid advertising campaigns across Google and Meta while also building the organic presence of the brand.
This role is focused on generating qualified leads, improving campaign performance, creating growth strategies, and building a strong online presence for 3Sigma CRM.
We are not looking for someone who only manages social media posting or boosts posts. This is a performance-driven execution role.
Responsibilities Paid Advertising
- Manage and optimize Meta Ads and Google Ads campaigns
- Generate qualified leads and demo bookings
- Improve CPL, lead quality, and campaign performance
- Create and test ad creatives, copies, hooks, and audiences
- Build retargeting and remarketing campaigns
- Monitor campaign metrics and daily performance
- Scale profitable campaigns systematically
- Coordinate landing pages and conversion funnels
- Handle pixel setup, conversion tracking, GA4, GTM, and CAPI integrations
Organic Brand Growth
- Build and grow organic presence on Instagram and LinkedIn
- Plan content strategy for SaaS and B2B audience
- Work on reels, creatives, carousels, and educational content
- Improve brand positioning and trust online
- Create content around CRM, automation, lead generation, sales systems, and business growth
- Maintain consistent brand communication
Content & Creative Coordination
- Coordinate with designers and video editors
- Suggest creative directions for ads and content
- Research competitors and market trends
- Continuously test new marketing angles and growth opportunities
Requirements
- Experience running Meta Ads and Google Ads
- Strong understanding of lead generation campaigns
- Experience optimizing campaigns based on CPL and conversion quality
- Understanding of:
- Retargeting
- Lookalike audiences
- Conversion campaigns
- Landing pages
- Tracking systems
- Experience with:
- Meta Ads Manager
- Google Ads
- GA4
- GTM
- Meta Pixel
- Conversion APIs
- Good understanding of organic social growth
- Strong communication and execution skills
- Ability to work independently and take ownership
Preferred Experience
- Experience in SaaS, CRM, real estate, education, or lead-generation businesses
- Experience generating demo leads for B2B products
- Experience handling both paid and organic growth
- Understanding of WhatsApp marketing and automation funnels is a plus
KPI & Success Metrics
- Cost per qualified lead
- Demo bookings generated
- Lead quality
- ROAS/Campaign efficiency
- Organic reach and engagement growth
- Consistent content execution
- Funnel conversion improvements
Important Notes
- This is a hands-on execution role, not only a strategy role.
- Candidates should be comfortable actively managing campaigns daily.
- Preference will be given to candidates with proven performance marketing results.
Ideal Candidate
Someone who:
- Understands both performance marketing and brand growth
- Can think creatively and execute fast
- Understands Indian SMB audiences
- Can build systems, not just run ads
- Is data-driven and result-oriented
Pay: ₹14,440.01 - ₹20,000.32 per month
Benefits:
Application Question(s):
- Have you worked on SaaS or CRM marketing before? (yes or no)
- Have you worked with designers/video editors before? (yes or no)
- Share links of campaigns, creatives, or pages, brands you worked on.
- Why do you think you are suitable for this role?
Experience:
- Google ads: 3 years (Required)
- Meta ads: 2 years (Required)
Work Location: Remote
