Company Description
We are a global software development company specializing in integrating AI, Machine Learning, Data, and Cloud technologies to create innovative and scalable digital solutions. Established in 2011, our company has served over 2,500 clients worldwide with the support of our 250+ skilled professionals. With offices in the USA, India, and the Netherlands, we craft custom software to empower businesses through enhanced efficiency, adaptability, and data-driven decision-making. Accredited with ISO 9001:2015, ISO 27001:2022, and ISO 42001:2023 certifications, we are committed to delivering excellence and driving meaningful change for businesses globally.
Role Description
This is a full-time, on-site position based in Ahmedabad for a Head of Marketing. The Head of Marketing will be responsible for overseeing the company’s overall marketing initiatives, creating and implementing market strategies, conducting market research, managing public relations, and aligning marketing strategies with sales objectives. The role includes leading a team, collaborating with cross-functional teams, and setting clear marketing goals to drive brand awareness and growth.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Should have minimum 15+ years of experience in B2B marketing within the IT industry.
- Proven experience in both IT Services Marketing and SaaS/Product Marketing.
- Strong understanding of demand generation, brand positioning, and growth marketing strategies.
- Experience in driving inbound and outbound marketing campaigns for global markets.
- Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.
- Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.
- Strong understanding of customer acquisition, engagement, and retention strategies.
- Ability to develop and execute marketing strategies aligned with business and revenue goals.
- Experience working closely with Sales, Product, and Leadership teams for growth initiatives.
- Strong analytical, communication, leadership, and stakeholder management skills.
- Experience with CRM, marketing automation, analytics, and campaign management tools.
- Knowledge of emerging technologies such as AI, SaaS, cloud computing, and digital transformation.
- Self-motivated, strategic thinker, and result-oriented professional.
- Build and execute overall marketing plans to strengthen brand visibility and market presence.
- Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.
- Lead product marketing initiatives for SaaS products.
- Plan and execute campaigns for new features, product enhancements, and service offerings.
- Define ICPs, buyer personas, customer journeys, and value propositions.
- Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.
- Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.
- Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.
- Conduct market research to identify trends, customer needs, and competitive insights.
- Collaborate with internal teams to align marketing efforts with business growth objectives.
- Build and lead a high-performing marketing team and external agency partnerships.
- Stay updated with the latest marketing trends, technologies, and industry developments.
- Represent the company at industry events, webinars, conferences, and networking opportunities to strengthen brand awareness and generate business opportunities.
Pay: ₹1,500,000.00 - ₹2,000,000.00 per year
Benefits:
- Food provided
- Health insurance
Work Location: In person
