Social Media Analyst
Experience: 2–5 Years
Job Type: Full-time
Work Mode: Onsite
Location: Koratty Infopark, Kerala
About the Role
We are seeking a data-driven and detail-oriented Social Media Analyst to join our growing team. The ideal candidate will have strong analytical skills, experience in managing social media campaigns, and the ability to derive actionable insights that enhance brand engagement and campaign performance.
Key Responsibilities
- Develop and execute social media strategies to enhance brand awareness and audience engagement.
- Manage and monitor social media platforms, ensuring consistent communication and performance tracking.
- Create, maintain, and optimize content calendars across social media and digital channels.
- Develop engaging content for social media platforms, blogs, PR articles, email campaigns, and other digital marketing initiatives.
- Plan, execute, and optimize digital marketing campaigns focused on lead generation and business growth.
- Analyze campaign performance using tools such as Google Analytics, Google Search Console, and social media analytics platforms.
- Monitor industry trends, audience behavior, and competitor activities to identify growth opportunities.
- Lead brainstorming and ideation sessions to develop innovative marketing strategies.
- Collaborate with SEO and content teams to improve website visibility, traffic, and overall digital performance.
- Prepare reports and present insights, recommendations, and performance metrics to stakeholders.
Requirements
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- 2–5 years of experience in digital marketing and social media management.
- Strong proficiency in Microsoft Excel, Word, and PowerPoint.
- Hands-on experience with Google Ads, Google Analytics, Google Search Console, and social media management tools.
- Excellent analytical, problem-solving, and reporting skills.
- Strong written and verbal communication skills with proven content creation abilities.
- Ability to work effectively in a fast-paced and collaborative environment.
- Basic knowledge of HTML/CSS will be considered an added advantage.
Preferred Skills
- Experience in performance marketing and lead generation campaigns.
- Strong understanding of social media trends, audience behavior, and content strategy.
- Ability to interpret data and convert insights into actionable business strategies.
- Excellent organizational and project management skills.
Why Join Us?
- Opportunity to work with a dynamic and innovative team.
- Exposure to diverse digital marketing projects and campaigns.
- Collaborative work environment with opportunities for professional growth and development.
Pay: From ₹30,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
