Job Description
Group Head - Paid Media
Key Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business Management,
or a related field; MBA preferred.
- 7–9 years of experience in Digital Media, Performance Marketing, Brand Marketing, or
Integrated Media Planning, preferably in an agency environment.
- Proven experience leading and scaling media teams of 10–15+ members across
multiple accounts and business verticals.
- Strong track record of managing client portfolios, revenue targets, profitability, and
commercial planning.
- Expertise across Google Ads, Meta, LinkedIn, Programmatic, DV360, YouTube, OTT,
and Marketplace Advertising platforms.
- Strong understanding of Performance Marketing, Brand Campaigns, Media Planning &
Buying, and Attribution Models.
- Proficiency in analytics and reporting tools such as GA4, Looker Studio, GTM,
AppsFlyer, Adjust, SimilarWeb, and SEMrush.
- Hands-on experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, and
AI-powered marketing platforms.
- Excellent client management, stakeholder engagement, communication, and negotiation
skills.
- Strong strategic thinking, analytical capabilities, and ability to translate data into
actionable business insights.
- Proven ability to manage multiple projects, drive business growth, and lead high-
performing teams.
- Experience handling annual client portfolios of ₹5–8 Cr+ across sectors such as BFSI,
FMCG, Retail, E-commerce, and D2C.
