Digital Marketing
Execute and manage digital marketing campaigns across Meta, Google, and other relevant platforms. Monitor campaign performance and coordinate with external partners/agencies for optimization and execution.
Website Management
Manage website content updates, product information, landing pages, banners, and promotional content. Coordinate with website developers and external vendors to ensure smooth functioning and timely updates.
SEO, AEO & GEO
Support initiatives to improve organic search visibility through SEO best practices, keyword research, content optimization, and emerging search technologies including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Amazon Account Management
Manage and maintain product listings, content updates, catalogue accuracy, and brand presence on Amazon. Monitor listing performance and coordinate with relevant stakeholders for improvements.
Content & Campaign Coordination
Coordinate with designers, photographers, content creators, and agencies for campaign execution and content requirements. Ensure brand consistency across all digital touchpoints.
Analytics & Reporting
Track website traffic, campaign performance, search rankings, and other digital metrics. Prepare periodic reports and share insights and recommendations.
Vendor & Agency Coordination
Liaise with external agencies, developers, and marketing partners to ensure timely execution of projects and marketing initiatives.
Brand Support
Support product launches, promotional campaigns, seasonal initiatives, and other brand-building activities as required.
Key Skills & Attributes
- Strong understanding of Digital Marketing fundamentals
- Working knowledge of SEO, keyword research, and website optimization
- Familiarity with Meta Ads and Google Ads platforms
- Experience managing website content and updates
- Understanding of Amazon Seller Central and marketplace management
- Knowledge of Google Analytics and digital reporting tools
- Strong project coordination and stakeholder management skills
- Excellent communication and organizational abilities
- High attention to detail and execution focus
Ability to work independently and manage multiple priorities simultaneously
Candidates with experience in:
- Consumer Brands
- Food & Beverage
- Lifestyle Brands
- Wellness Brands
- Beauty & Personal Care
- D2C Businesses
Digital Marketing Agencies
Pay: ₹500,000.00 - ₹700,000.00 per year
Work Location: In person
